Nora Roberts Of Blood and Bone Over 1M Nora Roberts Fans engaged with chat bot powered promotion. By creating a character driven narrative the entrants were made part of the story and were rewarded with a customized news article they could share on their socials.
Talenti Gelato How Talenti Gelato launched new branding and four new ice cream flavors, and reached over 1.6M customers. Every person that entered, received an automated email with a $1 off coupon to spend at participating retailers.
Flight Centre in New Zealand Flight Centre in New Zealand engaged over 325k people with a fun video contest family challenge. Families recorded a video explaining why they deserved a free, all expenses paid holiday to Fiji.
Star Alliance Business Travel Show Trade Shows are busy places and when you’ve spent money on your stand, you want to be sure that people come and visit it. Star alliance managed to cut through the noise and got a 68% conversion rate.