Gamification is adding game mechanics into nongame environments, like a website, eCommerce store, online learning portal, corporate intranet, online community, and more, to increase participation. Gamification aims to reward leads, customers, employees, and channel partners for their data, time, performance, and other positive actions that impact your business.
Games and promotions can create a sense of intrinsic motivation that grows over time. A successful experience taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.
It can create a state of flow. Flow is the mental state of a person performing an action and fully immersed in a feeling of focus, involvement, and enjoyment. It’s the ideal moment for you to convey key messages you want them to remember and incentivize actions you would like them to perform.
Rather than feeling marketed or sold to, the right game or promotion will engage your audience in a task or behavior. While your entrant goes through your game or promotion, you can share messages or updates in an authentic and timely way.
Merging games or promotions that require skill or knowledge with your key marketing messages gives you the opportunity to generate awareness and be remembered. No other marketing technique can do that.
Match your goals with the right gamification mechanic. Some promotions are more effective than others. For example, when trying to engage existing audiences vs. generating lots of new leads and conversions, you need to choose a suitable method that relates to your targeted outcome.
Know your target audience. Only some games will be effective for all audiences. Consider the game or experience most appropriate for your target audience and your marketing goals.
Use the right incentive. If your game or promotion offers an incentive such as a social reward, vouchers or coupons, or unique content, ensure you match the appropriate incentive with your target audience. What does your audience want, and what will motivate them?
Keep it simple. Make sure you design your game or promotion so it’s clear and straightforward for your audience to understand how it works, what you’re asking them to do, and what they get out of it.
Absolutely! Just read what our clients have to say.
As a luxury retailer that operates in the online and offline space, creating customer promotions that resonate with our audience and succeed in driving footfall to our stores, requires a technology partner with creativity and professionalism. Not only does the BeeLiked platform offer a great range of gamified promotions with entry security and scannable in-store coupons, but the team’s hard work and determination to deliver a successful campaign are impressive.
Jessica Anelli | Product Experience Manager | Holt Renfrew
That’s just a myth. Gamification is not just for fun; by using the human need for play and competition, many business problems can be tackled, including motivating and driving employee performance.
By using a gamified incentive program on the BeeLiked platform, we increased our staff motivation and performance scores by up to 10% across our various properties. We look forward to running more programs in the future and see gamification as a cost-effective way to motivate and reward our team members without increasing our fixed costs.
Devina Morjaria | Brand Operations Manager | IHG voco hotels & Vignette Collection
Yes. Gamification works for companies in any sector, whether in B2C or B2B. We have helped customers in every industry apart from agriculture. Although we’re up for the challenge! They are all using gamified promotions to:
Gamification and gamified rewards can be applied to solving most business challenges, and here are just a few of the use cases you can apply this to:
These rewards and prizes are given according to probabilities or odds you set on a particular promotion.
Gamifying the reward process and using games of chance can reduce the cost of providing rewards because it allows the rewards to be distributed more evenly and fairly. This ensures that the rewards are not overly concentrated on a small number of individuals, reducing the reward program’s cost.
“BeeLiked has allowed us to create a truly unique broker incentive program that would not have been achieved without the use of gamification. We are saving a lot of time and money due to the scalability of the BeeLiked platform.”
Jenny Hammond | AVP Marketing | BTIS
Using the platform, you can easily issue any rewards you like. Our solutions team can help you implement digital gift card auto-fulfillment if you choose. Alternatively, you can upload any rewards and prizes you want to the platform.
Yes. You can add your codes etc., into a CSV file and upload them to the platform.
The simple answer is however you like. By default, all BeeLiked promotions can have rewards added to the result message, which you can share via email, on the screen, etc. However, once you integrate with our API, the number of ways you can share and send a reward is only limited by your imagination.
95% of our clients send digital rewards as they can be fulfilled instantly, and your entrant gets instant gratification. However, we have great partnerships with companies that can provide physical prizes, and our solutions team can help facilitate that where required.
BeeLiked is a SaaS platform that enables you to build gamified promotions that drive engagement, loyalty, and performance in leads, customers, employees, and channel partners. BeeLiked promotions can be embedded everywhere your audience is.
BeeLiked promotions are built to give your audience a unique and valuable experience.
We have a range of promotion types to choose from that support any business objective.
Yes, of course!
For more information about the right subscription and price, please look at our pricing page.
It depends on several factors, such as whether you already know what you are trying to achieve with your promotion. Do you have the necessary digital assets, or does someone need to create them? How intricate will the design be?
It can be as quick as 15 minutes to set up a simple promotion to capture email addresses. But, it can take several days if the promotion is more complex.
Experience shows us that, more often than not, the strategy behind the promotion rather than the design and build itself is the most time-consuming.
It depends on your subscription. This is something we can talk you through, or you can read up on that here.
Many of our clients are live the day after their subscription goes live. But typically, we see customers having their first promotion live within a week. If you already have a clear strategy, the assets, and the team in place to design and build your promotion, and know what you want to use it for, then your first promotion can be up and running in no time.
You don’t need to be a designer or a developer to use BeeLiked. Anyone can create promotions, and micro-sites, on our platform. No coding skills are required. Think of BeeLiked as your Wix for gamification. You have Facebook, LinkedIn, TikTok, etc., for social, and you have us for gamified promotions.
Yes, of course. You can easily connect and share your promotions to social media, Google Analytics, CRM, or any other system with an Open API. And most importantly, you can do it yourself. BeeLiked has a simple to use zapier connection, so you can:
For more complex integrations, the BeeLiked solutions team can be on hand to help out.
Our promotions can be embedded anywhere. Publish your promotions on your website via an Iframe or use our hosted micro-sites. Integrate into your mobile applications. Quickly and easily build a promotion landing page from scratch using the BeeLiked promotion builder. You can even use our built-in QR code generator on in-store packaging, POS materials, or events. You can even go one step further and use your promotions on a giant Ipad. Then share your interactive gamified promotions on social media in your newsletter.
No coding skills are required; BeeLiked is built to make it easy to share promotions wherever your audience is.
Yes. Our team constantly works on product development and uses a roadmap to guide this process. We regularly reevaluate our roadmap based on input from customers, our own research and insight, and in line with our overall strategy. Based on this input, we put together a roadmap to maximize our customer’s success.
Absolutely click here
Just click here, and then you can ask a question or schedule a call with one of the team.
Yes. Everyone can have a 14-day free trial. During that time, you can learn how to build a promotion, set up test integrations, try the API, see what data you can collect, and more. The only thing you can’t do is put a promotion live! Click here to Get Started.
Are you an existing customer? If so, you can reach our chat support by clicking the chat icon in the platform. You can also email or have a video call with your Customer Success Manager if you have an enterprise subscription.
We offer different levels of onboarding and support, dependent on your needs. We have a history of excellent service and will be more than happy to discuss this further.
Yes, of course. Dependent on your plan, your Customer Success Manager is just an email or video call away.
Yes. BeeLiked operates within the European Union and is GDPR (General Data Processing Regulation) compliant. To strengthen our GDPR alignment, we are working toward our SOC2 and ISO certifications.