1. Creates a state of flow
Flow is the mental state of a person who is performing an action and is fully immersed in a feeling of focus, involvement, and enjoyment. It’s the ideal moment for you to convey key messages you want them to remember and incentivize actions you would like them to perform.
2. You will be remembered
Merging games or experiences that require skill or knowledge with your key marketing messages gives you the opportunity to generate awareness and be remembered. No other marketing technique can do that.
3. Intrinsic motivation
Games can create a sense of intrinsic motivation that grows over time. A successful game taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.
4. Engages audiences
Rather than feeling marketed or sold to, the right game or experience will engage your audience in a task or behavior. While your customer goes through your game or experience, you can share messages or updates in an authentic and timely way.
1. Match your goals with the right gamification mechanic
Some campaigns are more effective than others. For example, when trying to engage existing audiences vs generating lots of new leads and conversions you need to choose the right method that relates to your targetted outcome.
2. Know your target audience
Not every game campaign will be effective for all audiences. Consider what game or experience will be most appropriate for your target audience and your marketing goals.
3. Use the right incentive
If your game or experience offers an incentive such as social reward, vouchers or coupons, or special content, make sure you match the appropriate incentive with your target audience. What does your audience want and what will motivate them?
4. Keep it simple
Make sure you design your game or experience so it’s clear and simple for your audience to understand how it works, what you’re asking them to do, and what they get out of it.
5. IT'S A GAME. SO MAKE IT FUN!