Why Gamification?

 

Gamification Facts

1. Creates a state of flow

Flow is the mental state of a person who is performing an action and is fully immersed in a feeling of focus, involvement, and enjoyment. It’s the ideal moment for you to convey key messages you want them to remember and incentivize actions you would like them to perform.

2. You will be remembered

Merging games or experiences that require skill or knowledge with your key marketing messages gives you the opportunity to generate awareness and be remembered. No other marketing technique can do that.

3. Intrinsic motivation

Games can create a sense of intrinsic motivation that grows over time. A successful game taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.

4. Engages audiences

Rather than feeling marketed or sold to, the right game or experience will engage your audience in a task or behavior. While your customer goes through your game or experience, you can share messages or updates in an authentic and timely way.

 

Key Considerations

1. Match your goals with the right gamification mechanic

Some campaigns are more effective than others. For example, when trying to engage existing audiences vs generating lots of new leads and conversions you need to choose the right method that relates to your targetted outcome.

2. Know your target audience

Not every game campaign will be effective for all audiences. Consider what game or experience will be most appropriate for your target audience and your marketing goals.

3. Use the right incentive

If your game or experience offers an incentive such as social reward, vouchers or coupons, or special content, make sure you match the appropriate incentive with your target audience. What does your audience want and what will motivate them?

4. Keep it simple

Make sure you design your game or experience so it’s clear and simple for your audience to understand how it works, what you’re asking them to do, and what they get out of it. 

5. IT'S A GAME. SO MAKE IT FUN!

How BeeLiked campaigns can help you reach your goals

The Beeliked competition stats for Easter were really good - we're really excited to do more of these campaigns and see it as an important tool to grow our database.”
Jennifer Edwards | eCRM & Content Manager
"We have never been able to offer fans a unique, intimate experience like this before. Through BeeLiked’s service, we have been able to manage and track the entire contest and couldn't be more delighted with the results."
Suzanne Herz | Director Of Marketing | Knopf Doubleday
"Beeliked helped us ensure the campaign was both relevant and unique. Generating tens of thousands of followers, fans and strong engagement levels, we were delighted with the impact it had on our brand."
Jon Danks | Head Of Marketing UK & Ireland |South African Airways
“The BeeLiked team is incredibly forward-thinking and they followed that through with excellent support. The design and functionality went beyond what I could have imagined." 
Marissa Sangiacomo | Marketing Manager | St. Martin’s Press
"BeeLiked saves us both time and money. By quickly re-configuring and dropping in some fresh designs we can rapidly deploy a new campaign from a base template in hours."
Alan Ward | Senior Digital Project Manager | The Beano
"BeeLiked has been an incredible partner and is our gamification technology partner of choice. They have gone above and beyond to ensure that our campaigns are successful and that our clients are happy. Using their platform, we can regularly pitch and execute innovative gamification campaigns for our CPG client's digital campaigns." 
Saundra Robinson I Social Media Manager I August United
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Penguin Random House
South African Airways
St. Martins Press
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