BRAND: Talenti Gelato
TYPE: Image Reveal

Key Stats

  • 1.6m+ Social Reach
  • 60K+ Entries


When Talenti Gelato launched new branding and four new ice cream flavors, they wanted to bring a bit of excitement and interactivity to the big reveal. Using the Image Reveal campaign, fans of Talenti Gelato were invited to help reveal a hidden image revealing the new branding and flavors. For every person that entered, they received an automated email with a $1 off coupon to spend at participating retailers.


Ice cream and money off coupons generate a lot of excitement and Talenti Gelato’s fanbase went wild for this offer. As soon as the promotion was publicized on social media the volumes of entries hit 1k a minute. Not surprisingly everyone was delighted with the results.

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