BeeLiked uses cookies and similar tracking technologies such as pixel tags (“pixels”), device identifiers, and local storage (collectively, “Tracking Technologies”) to provide an optimized and secure experience across our website, platform, and RunnyHoney (our consumer-facing promotional platform). This notice provides information on how we use these technologies and how to control them.
Cookies are small text files that a web browser uses to store data, making a website experience easier and faster.
First-party cookies are cookies that are placed by BeeLiked when you visit our website.
Third-party cookies are placed by someone other than BeeLiked. Please note that we do not control the collection or further use of data by third parties.
Session cookies are temporary cookies that are erased once you close your browser, while persistent or permanent cookies stay on your device until you manually delete them or until your browser deletes them based on the duration period specified in the persistent cookie file.
Strictly Necessary cookies are required for the technical operation of our website (e.g., they enable you to browse our website and use its rich features) and for other critical operations, such as security and consent management.
Performance cookies collect data on our website’s performance, such as the number of visitors, time spent on the website, and error messages.
Functional cookies enhance the usability of our website by remembering your preferences (e.g., language, region, login, etc.).
Targeting and advertising cookies, as well as social network cookies, enable us to promote our brand and products, and to engage in personalized marketing and advertising.
Please visit https://cookiepedia.co.uk/ or www.allaboutcookies.org for more information about this technology.
Tags, also known as “pixels”, “web beacons” or “clear GIFs”, are pieces of code or small electronic images (1×1) that are ordinarily not visible to website visitors and email recipients and may be associated with cookies on the visitors’ browser or device. Pixel tags enable us to track users who have visited specific pages of the Site, deliver branded services, provide online advertising, and help determine the effectiveness of promotional or advertising campaigns.
Mobile device identifiers, also known as a universally unique ID or “UUID,” are strings of characters that are incorporated into a device by its manufacturer and can be used to uniquely identify that device (for example, an Advertising ID assigned to a tablet running the Android operating system). Different device identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. A given device may have several different unique device identifiers. Unique device identifiers can be used for various purposes, including security and fraud detection, syncing services such as a user’s email inbox, remembering the user’s preferences, and providing relevant advertising.
Local storage enables websites to store and retrieve data in a browser on a device. When used in “local storage” mode, the browser or device enables data to be stored across sessions (for example, so that the data is retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML5.
How do we use Tracking Technologies?
BeeLiked or our service providers use cookies, pixel tags, and similar technologies to identify your browser or mobile device. Like many services, we use these technologies to track visits to and across our website, analyze trends, gather demographic information about our website visitors (such as age range or postal code), and administer our website. We may also use these technologies in connection with our business communications and promoting our brand on other websites.
If you delete your cookies or if you set your web browser to decline cookies, some features of the website and/or online services that you are using may not work or may not work as designed.
We may also use these technologies to understand how users interact with promotions and reward experiences, including tracking participation, engagement patterns, and interactions across sessions and, where applicable, across devices or contexts. This may be used to improve platform performance, personalize user experiences, and better understand user behaviour within BeeLiked and RunnyHoney. We may use this data to improve relevance of promotions and rewards.
How do we use Tracking Technologies with Mobile Devices?
Tracking Technologies may be used for similar purposes on platforms where cookies are not available or applicable, such as mobile device identifiers for advertising. Most modern mobile devices running Apple, Android, and Windows operating systems provide mobile advertising identifiers. For example, we may use an advertising identifier, such as the Identifier for Advertisers (“IDFA”) on iOS devices and the Advertising ID on Android devices, where cookies are unavailable.
In addition to mobile device identifiers, we may also collect standard device-specific information such as your operating system, hardware version, device settings, file and software names and types, and unique device identifiers. This helps us measure how the website is performing and improve its usability on your device.
Tracking Technologies in RunnyHoney
When you access or interact with promotions, rewards, or other features within RunnyHoney, we may use Tracking Technologies to support core functionality (such as login sessions, reward tracking, and fraud prevention) and to understand how users engage with promotions and content. This helps us improve the platform, personalize experiences, and ensure fair and secure participation. This may also contribute to building a broader understanding of user behaviour and preferences within the RunnyHoney platform. Where Tracking Technologies involve the processing of personal data, such processing is carried out in accordance with our Privacy Policy. Tracking Technologies used within RunnyHoney operate independently of client-run promotions. We do not use cookies or similar technologies to access, combine, or repurpose data collected within client promotions.
We use Tracking Technologies for a variety of reasons, such as showing you content that’s most relevant to you, measuring and customizing our services, improving our products and services, and helping to keep our website secure. While specific names of the Tracking Technologies that we use may change from time to time as technologies evolve or we update our website, our use generally falls into the following categories: