What are Cookies and Similar Tracking Technologies?
Cookies are small text files that a web browser uses to store data to make a website experience easier and faster. This technology only stores certain data, such as your website behavior, browser information and your perceived interests. Cookies are the primary technology that enables our advertising partners to display relevant ads to you. There are different types of cookies, and they support a range of business needs. Important characteristics of cookies include the following:
First party cookies are cookies that are placed by BeeLiked when you visit our website.
Third party cookies are placed by a someone other than BeeLiked. Please note that we do not control the collection or further use of data by third parties.
Session cookies are temporary cookies that are erased once you close your browser while persistent or permanent cookies stay on your device until you manually delete them or until your browser deletes them based on the duration period specified in the persistent cookie file.
Strictly Necessary cookies are necessary to allow the technical operation of our website (e.g., they enable you to browse around our website and to use its rich features), and other critical operations such as security and consent management.
Performance cookies collect data on the performance of our website such as the number of visitors, the time spent on the website and error messages.
Functional cookies increase the usability of our website by remembering your choices (e.g. language, region, login, and so on).
Targeting/advertising and social network cookies enable us to promote our brand and products, and to engage in personalized marketing and advertising.
Tags, also known as “pixels”, “web beacons” or “clear GIFs”, are pieces of code or small electronic images (1×1), that are ordinarily not visible to website visitors and email recipients and may be associated with cookies on the visitors’ browser or device. Pixel tags allow us to count users who have visited certain pages of the Site, to deliver branded services, to provide online advertising, and to help determine the effectiveness of promotional or advertising campaigns.
Mobile device identifiers, also known as a universally unique ID or “UUID” are strings of characters that are incorporated into a device by its manufacturer and can be used to uniquely identify that device (for example an Advertising ID assigned to a tablet running the Android operating system). Different device identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. A given device may have several different unique device identifiers. Unique device identifiers can be used for various purposes, including security and fraud detection, syncing services such as a user’s email inbox, remembering the user’s preferences and providing relevant advertising.
Local storage enables websites to store and retrieve data in a browser on a device. When used in “local storage” mode, the browser or device enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.
How do we use Tracking Technologies on our website?
Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the website and/or online services that you are using may not work or may not work as designed.
How do we use Tracking Technologies with Mobile Devices?
Tracking Technologies may be used for similar purposes on platforms where cookies are not available or applicable, such as mobile device identifiers for advertising. Most modern mobile devices running Apple, Android, and Windows operating systems provide mobile advertising identifiers. For example, we may use an advertising identifier such as the Identifier Advertiser (“IDFA”) on iOS devices and the Advertising ID on Android devices where cookies are not available.
In addition to mobile device identifiers we may also collect standard device-specific information such as your operating system, hardware version, device settings, file and software names and types, and unique device identifiers. This helps us measure how the website is performing and improve the usability of the website on your particular device.
Why do we use Tracking Technologies?
We use Tracking Technologies for a variety of reasons, such as allowing us to show you content that’s most relevant to you, measurement and customization, improving our products and services, and helping to keep our website secure. While specific names of the Tracking Technologies that we use may change from time to time as technologies evolve or we update our website, our use generally falls into the below categories:
How can you control Tracking Technologies?
2. Using Your Browser or Device Settings. Many of the cookies used on our website and through emails can be enabled or disabled through your browser or mobile device. For example, to disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.