Buy the featured product
Invite people to purchase a qualifying product and unlock the experience after BeeLiked verifies the receipt.
A QR code is a route. It is not a reason to take it.
Outdoor advertising can earn attention in a way few other channels can. But noticing an advertisement and acting on it are two different things.
Adding a QR code may make the campaign clickable. Unless the audience expects something worthwhile on the other side, most people will keep walking.
BeeLiked helps you build the reason to respond into the campaign. An offer, reward, instant win or chance to win can turn a passive impression into a voluntary customer action.
Start with the action your campaign needs.
The promotion should not be an entertaining extra added after the creative is finished. It should be designed around the commercial behavior you want to encourage.
Visit a nearby location
Use a timely offer or chance to win to give people a stronger reason to visit a store, restaurant, hotel, venue or attraction.
Enter and share information
Turn public attention into a brand-owned promotion that can collect contact details, marketing permission and information participants knowingly choose to share.
Discover or try something new
Build a rewarding interaction around a product launch, sampling activity, new service or seasonal campaign.
Take another valuable action
Create the experience around the objective that matters, from requesting information to claiming an offer or returning for another purchase.
Choose a promotional mechanic worth responding to.
BeeLiked supports flexible interactive experiences that can be matched to the audience, campaign objective and value of the action.
Instant-win experiences
Create immediate anticipation and reward, with prize odds and outcomes configured for the campaign.
Sweepstakes and prize draws
Offer a compelling headline prize and support an appropriate alternative entry route where the promotion requires one.
Purchase-triggered games
Unlock the branded experience only after the agreed product, retailer, date, spend or other qualifying receipt condition is verified.
Offers and unique codes
Give participants an incentive to visit, buy or take a follow-on action, using codes supplied by the business or an agreed validation solution.
Interactive lead-generation experiences
Use a game or rewarding interaction to make submitting information feel like a value exchange rather than another static form.
One scan. A complete promotional journey.
The participant scans the QR code on the outdoor creative and opens the campaign in their mobile browser. No app download is required.
From there, the journey reflects the campaign objective. Someone might enter immediately, visit a nearby location, buy the advertised product and submit a receipt, or share information before unlocking the experience.
BeeLiked then delivers the branded interaction, applies the agreed campaign rules and presents the relevant reward, offer or next action.
Add the activation without a long technical lead time.
A standard interactive outdoor promotion can begin with a QR code added to the campaign creative. BeeLiked builds and manages the mobile experience behind it.
The approach can work across printed posters, digital outdoor screens, transit panels, shopping centers, retail media displays, hospitality locations, venues and experiential installations.
There is no need for participants to download an app. Receipt-triggered campaigns can work without changing product packaging or requiring a retailer integration.
The creative still matters. QR interaction works best when the display can be viewed safely, the call to action is clear and the audience has enough time to respond.
Know whether attention became action.
BeeLiked measures the voluntary promotional journey, helping you see more than estimated reach or an initial QR scan.
Depending on the campaign, reporting can include:
Landing-page visits and QR responses
Promotion entries and completed experiences
Qualifying receipts and verified purchases
Permissioned information shared by participants
Offer claims and follow-on interactions
Response across locations and markets
These signals show how people chose to respond. They should be considered alongside the campaign’s broader audience, brand-lift and incrementality measurement rather than treated as proof that every action was caused by one display.
What could an interactive outdoor promotion look like?
Product launch
A consumer brand invites people to scan, purchase a new product and upload their receipt to unlock a branded instant-win experience.
Local visit campaign
A restaurant or venue uses nearby outdoor media to offer a chance to win or unlock a timely reason to visit.
Permissioned lead generation
A service brand turns an awareness campaign into an interactive prize promotion that collects contact details and customer preferences with clear consent.
Seasonal activation
A retailer adds an interactive promotion to existing holiday media, giving people another reason to visit, buy or enter.
Promotional expertise, not another media-buying platform.
BeeLiked does not replace your media agency, outdoor specialist or media owner. We provide the promotional activation that gives the campaign audience something worthwhile to do next.
Our team helps shape the mechanic, build the branded experience, configure the campaign rules and support delivery across the agreed markets.
The result is an outdoor campaign with a stronger call to action, a rewarding participant experience and measurable response data.
Common questions
01
What is interactive OOH advertising?
Interactive out-of-home advertising gives people a way and a reason to respond to an outdoor campaign. The interaction may lead to a promotion, offer, game, purchase journey, visit or permissioned entry on the participant’s phone.
02
Do QR codes work on outdoor advertising?
03
Does the promotion require an app?
04
Can the promotion require a purchase?
05
Can the campaign collect leads or customer data?
06
Can the same promotion run in multiple markets?
07
How quickly can an outdoor activation be launched?
Make your outdoor campaign worth responding to.
Tell us what you want people to do and what would motivate them to do it. We will help shape an interactive promotion around that outcome.