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Turn more retail marketing into store visits, purchases and repeat customers.

BeeLiked helps you reward the customer behaviors that matter, from spending more and buying selected products to returning, joining an audience and discovering relevant offers.

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For retail marketing teams that want measurable customer action without relying on impressions and hope.

Retail shopper completing a purchase-to-reward journey from receipt verification and game play to an offer and measurable sales growth

The challenge

Retail marketing often stops at attention.

Campaigns generate impressions, clicks, reach and footfall, but connecting that activity to a completed purchase can be difficult.

You may also want to influence what happens inside the transaction:

  • Increase basket value
  • Drive sales of a selected product or category
  • Support a launch
  • Reward purchases across multiple locations
  • Bring previous customers back
  • Introduce relevant new shoppers
  • Build a permissioned customer audience

Blanket discounts can reduce margin without proving they changed behavior. Bespoke POS changes, printed codes and altered receipts can make a promotion slow or expensive to launch.

You need a simpler way to reward real customer actions and measure the commercial result.

Marketing based on outcomes, not hope

Start with the customer behavior your business wants.

  • Spend above a target amount.
  • Buy a selected product.
  • Shop within the campaign period.
  • Visit a participating location.
  • Return after a previous purchase.
  • Unlock a relevant offer.

BeeLiked creates the branded game or interactive experience around that outcome.

Where receipt verification is used, the customer completes and pays for the transaction first. The receipt can then be checked against your campaign rules before the experience becomes available.

The reward follows the qualifying purchase. It does not reduce the transaction that has already been completed unless you separately chooses to provide a future offer.

Retail shopper selecting products for a purchase-linked promotion

What are you trying to achieve?

BeeLiked retail campaigns should begin with a commercial problem, not a game mechanic.

Shopping basket and upward arrow representing higher transaction value

How to Increase Average Transaction Value in Retail

Set a spend threshold and make the reward available only after a customer completes a qualifying purchase.

Retail storefront and location marker representing increased store visits

Increase Retail Footfall with In-Store Promotions

Give relevant shoppers a compelling reason to visit a participating location and complete a purchase.

Returning shopper journey representing repeat store visits

Retail Customer Retention Campaigns That Drive Repeat Visits

Recognize previous purchase activity and create timely reward experiences that encourage customers to return.

Featured retail product and sales growth chart

In-Store Product Promotions That Increase Retail Sales

Unlock the experience when a selected product, range or category appears on the qualifying receipt.

Permissioned retail customer profiles flowing into a database

Retail Data Capture Promotions That Build Your Customer Database

Use your own BeeLiked promotion to turn an in-store purchase into a permissioned customer relationship.

Receipt-based retail promotion connected to a reward

Receipt-Based Retail Promotions Without POS Changes

Let customers submit an existing paper receipt and unlock a branded promotion without unique codes or a new checkout process.

New shopper audience directed toward a retail store

Retail Customer Acquisition Campaigns That Drive Store Visits

Use RunnyHoney purchase signals to reach people already buying relevant products or categories, then give them a trackable reason to choose you.

Seasonal retail promotion with calendar and gift reward

Seasonal Retail Promotion Ideas That Drive Store Sales

Create a timely purchase-linked campaign around Christmas, Easter, summer, sporting events or another important trading period.

Retail store, receipt, repeat purchase and loyalty reward

Retail Customer Loyalty Promotions That Encourage Repeat Purchases

Recognize valuable purchase behavior with targeted games, prizes and offers instead of reducing the price for every shopper.

Each outcome has its own supporting solution page and enquiry route.

How purchase verification works

You define the qualifying rule
The customer completes the purchase
The customer submits the paper receipt
RunnyHoney checks the purchase
The qualifying experience unlocks
You measure the outcome
Receipt criteria for product, location and purchase date verification

1. You define the qualifying rule

This could be a minimum receipt total, a selected product or category, a participating store, the store or location shown on the receipt, a campaign period or another receipt detail that can be identified reliably.

Shopper completing a qualifying retail purchase

2. The customer completes the purchase

The transaction takes place through your normal checkout and payment process. This is a purchase-required promotion, so the customer pays before the reward experience becomes available.

Customer submitting a paper receipt through a mobile journey

3. The customer submits the paper receipt

The shopper provides the existing store receipt through the chosen campaign journey. No unique receipt code is required where RunnyHoney can recognize the necessary information directly.

RunnyHoney checking receipt details against campaign rules

4. RunnyHoney checks the purchase

RunnyHoney can recognize your business, store or location, receipt total and identifiable products on the receipt, then compare those details with the campaign criteria.

Verified purchase unlocking a branded reward experience

5. The qualifying experience unlocks

Eligible customers receive the branded game, prize opportunity or reward experience after the purchase has been verified.

Retail campaign results shown as measurable sales growth

6. You measure the outcome

You use your own sales and campaign data to understand qualifying purchases and the subsequent commercial result.

This gives you a rapid way to launch a promotion with a real commercial trigger, without first changing their POS, packaging or standard receipts.

It can also support retailer and supplier collaboration. For example, you could work with a brand sold in your stores to reward purchases of a selected product, range or basket combination, using the receipt as the qualifying trigger.

The precise journey and rules depend on the receipt format, promotion and delivery model.

Own audience or RunnyHoney network

A retail campaign can use the audience and distribution route that fits the commercial objective.

Your own BeeLiked promotion

BeeLiked has supported many in-store promotions designed to turn store activity into measurable participation and permissioned customer relationships.

You promote the campaign through your stores, website, app, email, social channels or paid media.

It can use its own games, instant wins, sweepstakes, prizes, offers or virtual currency. Depending on the campaign design and consent choices, it can also collect permitted contact information, marketing opt-ins and zero-party data.

These data-collection capabilities require you to run the promotion through your own BeeLiked account. The experience can operate through a dedicated RunnyHoney channel or through your existing website, app and other digital channels.

RunnyHoney Rewards promotion

RunnyHoney can introduce your game or offer to relevant users within its verified shopper network.

RunnyHoney users choose to share purchase activity by submitting receipts and participating in purchase-linked games. Those signals can help identify shoppers already buying relevant products or categories.

Personal data from RunnyHoney Rewards participants is not passed to you.

Instead, the experience can encourage users to follow your RunnyHoney channel, discover relevant products and unlock unique offers or codes in the RunnyHoney store.

A campaign may use one route or combine elements of both. The customer sees a relevant branded experience. The delivery model sits behind it.

Why reward-driven retail marketing works

A reward makes the desired behavior clear and gives the customer an immediate reason to act.

You are not simply asking people to notice a message.

It is saying:

  • Spend this amount.
  • Buy this product.
  • Shop during this period.
  • Complete this purchase.
  • Then unlock something rewarding.

The game adds participation, anticipation and enjoyment. The qualifying purchase keeps the campaign connected to a real commercial action.

The objective is not engagement for its own sake. It is to make the customer behavior more likely and the result more measurable.

Retail campaign controls for receipt, products, locations, dates and rewards

What you can control

Depending on the campaign and receipt information available, qualifying rules may include:

  • Minimum receipt value
  • Selected products or ranges
  • Participating stores or locations
  • Campaign dates
  • Customer participation frequency
  • Maximum campaign volume
  • Number of permitted plays
  • Offer availability and expiry
  • Unique code use

The qualifying rules should be designed around information that can be identified reliably within your purchase journey.

How results are measured

Your own transaction, sales and customer systems remain the source of truth for commercial performance.

Depending on the objective, useful measures may include:

Qualifying receipts

Basket value

Sales of selected products or categories

Units sold

Participating locations

Game invitations and participation

Unique offers unlocked

Codes redeemed

BeeLiked records campaign participation and qualifying activity available within the promotion. Your systems show the wider sales and customer result.

Why BeeLiked

Start with a measurable customer behavior

Verify qualifying purchases through receipt information

Avoid unnecessary changes to packaging or POS

Reward spend, products, locations or other defined criteria

Use your own audience or the RunnyHoney network

Common questions

01

What types of retailers is this for?

BeeLiked can support physical retailers, retail chains, multi-location businesses and businesses combining physical stores with ecommerce.

02

Do you need to change its POS?

Not necessarily. Receipt verification can allow a customer to submit an existing receipt without requiring a unique code or a new checkout journey.

03

Can a campaign require a minimum spend?

Yes, where the qualifying receipt total can be identified reliably.

04

Can a campaign require a particular product?

Yes, where the qualifying product can be recognized from the receipt information available.

05

When does the customer receive the game?

For a purchase-triggered promotion, the customer completes and pays for the transaction first. The experience becomes available after the purchase is verified.

06

Can you use their own prizes?

Yes. Businesses running promotions through their own BeeLiked account can choose their game format, instant wins, sweepstakes, prizes, offers or virtual currency.

07

Can BeeLiked help you acquire new customers?

RunnyHoney can help introduce your game or offer to shoppers whose shared purchase activity suggests relevant interests. It does not guarantee a completed purchase.

08

Does RunnyHoney share user data with you?

Personal data from RunnyHoney Rewards participants is not passed to you. Brand-owned promotions can collect permitted participant and opt-in data according to their design and consent choices.

09

How is commercial performance measured?

BeeLiked records participation and qualifying campaign activity. Your own systems remain the source of truth for sales, revenue and customer performance.

Choose the retail behavior you want more customers to complete.

Tell us whether you want customers to spend more, buy a selected product, discover your stores or participate in a verified purchase promotion. We will help you shape the campaign around a measurable outcome.

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