Nora Roberts
Of Blood and Bone

BRAND: Macmillan Publishers
CONTEST: Nora Roberts – Of Blood and Bone Book Launch
TYPE: Chatbot & Poll

Key Stats

  • Fan reach 1M+


We worked directly with the internal marketing team at St. Martin’s Press to  generate awareness for the best selling author Nora Roberts’ latest novel Of Blood and Bone.

We created an interactive experience where Nora Robert’s fans are placed in a scene from the novel  and using a clever use of a poll combined with a chatbot the user is invited to a conversation with ‘Chuck’ to let him know they have survived ‘The Doom’ pandemic and what superpower they have acquired. A personalized news article is then created on the fly, with the entrant’s name and superpower for them to share with their friends on social media.

The goal of the campaign was to drive awareness of the new novel and with a reach of just over 1M views across all channels, it was a roaring success.

Play now and win

Try one of our demos

See what’s possible with BeeLiked and try one of the demos below.
Click the ‘play now’ button next to each demo where you’ll be asked to enter your name and email to receive your very own invite to play.

Ready to engage your audience?

Learn how easy it is to get started with gamification.

Free 14 day trial, no credit card required.