Gamified promotions allow you to reward your customers for sharing their valuable information with you. In exchange for their data, you can offer them a fun experience with a chance to win rewards. This information helps you retarget and nurture your audience with personalized content to quickly move them forward in their customer journey.
With consumer uncertainty surrounding third-party data collection and a cookie-less future in sight, it is of great importance for businesses to own the data they collect. By using gamified campaigns in your marketing strategy, BeeLiked makes it simple and effective to collect valuable zero-party data and strengthen your knowledge about your audience.
We have a wide range of promotion types for you to choose from.
Take your performance to the Next Level
Offer your audience an engaging experience with a chance to win rewards in exchange for their new and updated information. With this give-and-take approach, providing personal data is no longer a negative experience, but instead a valuable and memorable one.
Customers are willing to share data with you in exchange for an experience that is customized to their wants and needs. Combine zero-party data from your BeeLiked promotions with data from your CRM to build a 360 view of your customer to offer personalized experiences.
Zero-party data offers explicit insights directly from your customer, so you don’t need to analyze this information to derive useful business insights from it. First-party data, on the other hand, requires you to analyze it before you can gain insights.
With first-party data, you rely on an intermediary, the tracking pixel, to collect behavioural information, which can sometimes produce misleading insights. This could cause you to come to the wrong conclusion and waste marketing budget.
Customers voluntarily share zero-party data with complete awareness. While first, second, and third-party data can be collected, all of those types of data are not freely given by the customer to your brand. That matters when data privacy concerns are at an all-time high.
Create a personalized currency to fit your brand. Reward your audience when they share their data. Redeem points for experiences, special offers, discounts and more