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EVENT LEAD CAPTURE

Give event attendees a reason to become leads.

Replace passive forms with a branded interactive experience that people choose to complete. Capture permissioned information, add useful context and give sales a stronger starting point for follow-up.

A clear value exchange. Flexible data capture. Built to fit your follow-up process.

Trade show attendee scanning a QR code in an interactive event lead capture journey

A badge scan tells you who was there, not why they cared.

Badge scanners and event forms can collect names. The harder problem is persuading the right attendee to stop, participate and share information your team can actually use.

When data capture feels like administration, attendees rush it or avoid it. Sales teams then receive long lists with little context, mixed intent and no memorable reason to continue the conversation.

BeeLiked adds a value exchange. A branded game, prize or interactive experience gives people a reason to opt in while helping you ask the few questions that matter.

Capture less noise and more useful context.

You do not need to turn an event interaction into a long questionnaire. Collect only the information needed to continue the relationship.

Depending on your campaign, this could include:

  • Contact details and marketing permission
  • Company, role or location
  • Product or service interests
  • Buying timeframe or current need
  • A preferred follow-up route
  • The staff member, booth or event connected to the interaction

The participant receives a clear reason to complete the journey. Your team receives permissioned information connected to an active brand interaction, not simply a record that someone entered the hall.

Event lead capture form collecting useful attendee context

Fit lead capture around the event experience.

Public QR participation

Place a QR code on the booth, display or event materials so any attendee can open the experience in their browser and participate.

Staff-led invitations

Let staff generate a unique invitation after a conversation or qualifying action. Where configured, this can help connect the resulting entry to the person who invited the attendee.

Large-screen attraction with personal mobile entry

Use a large branded display to attract attention while attendees enter information and play privately on their own phones.

Pre-event and post-event journeys

Invite prospects before the show or continue the experience after it, giving the campaign a useful life beyond the hours the venue is open.

How interactive event lead capture works.

Campaign setup defining what a qualified event lead should mean

1. Decide what the lead should mean

Define the audience, permission and qualifying information that would make follow-up worthwhile.

Interactive event campaign configured with a clear value exchange

2. Create the value exchange

Use a relevant game, prize, offer or exclusive experience to give attendees a genuine reason to participate.

Interactive lead capture placed at the right moment in the event journey

3. Place it at the right event moment

Use public QR access, staff invitations, touchscreen play, mobile participation or pre-event outreach.

Event participant sharing permissioned contact and qualifying information

4. Capture permissioned information

Ask only for the fields and answers the campaign needs, with clear consent language appropriate to the use.

Captured event lead data connected to sales and marketing follow-up

5. Connect the result to follow-up

Export the data or use available APIs, webhooks and integrations to support your existing CRM and marketing workflow.

Event lead data supporting an existing sales and marketing technology stack

Built to support your existing sales and marketing stack.

BeeLiked is not an event registration system or badge-scanning replacement. It is the interactive layer that gives attendees a reason to participate and helps make the resulting data more useful.

Campaign data can be exported or connected through available integration options. The right setup depends on your existing CRM, consent process, event technology and follow-up requirements.

Why marketing and sales teams choose BeeLiked.

A stronger reason to opt in

The experience creates a clear exchange of value instead of treating data collection as an obligation.

Questions shaped around your objective

Collect the information your follow-up team needs without forcing every campaign into a fixed lead form.

Flexible campaign access

Run an open experience, issue individual invitations or combine event screens with personal mobile participation.

Integration options

Use exports, APIs, webhooks and available integrations to fit the campaign into your existing process.

Enterprise-ready delivery

BeeLiked supports managed campaigns and enterprise requirements, with security backed by SOC 2 and ISO 27001 compliance.

Common questions

01

How is this different from badge scanning?

A badge scan records an attendee’s presence or contact details. BeeLiked gives the attendee a reason to choose to participate and can collect additional permissioned context relevant to your campaign. The two approaches can complement each other.

02

Can we decide which information to collect?

03

Do attendees need an app?

04

Can data be sent to our CRM?

05

Can staff issue individual invitations?

06

Can we track which staff member invited a lead?

Make event lead capture feel worth completing.

Tell us what your team needs to learn and what attendees should receive in return. We will help you design an interactive lead capture journey that fits your event and follow-up process.