Key Stats
- 68% Conversion Rate
About
Trade Shows are busy places and when you’ve spent money on your stand, you want to be sure that people come and visit it. It was for this reason that Star Alliance approached BeeLiked to create a fun game for the Business Travel Show.
Design
Our Studio Team looked at a number of design ideas for the Spin the Wheel game. In the end, the jet engine won over the radar and a beautiful campaign was created. A lot of attention was given to how the imagery scaled on different screen sizes as Star Alliance intended to use the campaign on a very big touch screen at the event, whilst also still wanting it to work on desktops and mobile screens.
Technology
The Spin the Wheel game is extremely flexible, enabling any number of segments, as well as weighted probabilities to ensure that larger prizes are less likely to be won quickly. With the Star Alliance Spin To Win campaign, there was only one South African Airways Business Class Flight available as a top prize. Whilst it was entirely random when the wheel would land on this segment, the probabilities settings ensured it took a number of entries before it was eventually won.
Results
The Star Alliance team was delighted with the results at the Trade Show, with lines of people waiting for a chance to win. In fact, it was so successful, they’ll be rolling it out at their upcoming events.
Find out more about our Spin the Wheel game and see how you might use it for your promotion.
