An Anonymous Girl Book Launch

BRAND: Macmillan Publishers
CONTEST: An Anonymous Girl Book Launch
TYPE: Personality Quiz Chatbot

Key Stats

  • Conversion 57%
  • Opt in 52%
  • Referral 7.5%


When St Martin’s Press approached us to create an interactive campaign for their upcoming book launch for An Anonymous Girl, a new thriller by Greer Hendricks and Sarah Pekkanen, we were excited by the possibilities to create a campaign that would bring the central theme of the novel alive, intriguing prospective readers and helping drive sales for the novel.

Keeping close to the storyline of the novel, the BeeLiked Studio Team created an interactive chatbot experience that mimicked a morality survey – but one where the participant gets the feeling that they are being watched.

The campaign was hugely successful with fans loving interacting with the campaign.

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