Grow a priority product
Give customers an additional reason to choose a strategically important or higher-margin item.
Tell us which product you want to grow and what a successful campaign would look like.
The challenge
Not every sale creates the same value.
You may need customers to notice a new flavour, choose a higher-margin product, try a bundle or purchase from a priority range. But ecommerce stores naturally concentrate demand around familiar bestsellers.
Paid advertising can bring attention to the product, but attention does not prove purchase. Blanket discounts can increase demand, but may sacrifice margin and reward customers who would have bought anyway.
The solution
Make purchase of the chosen product the condition for unlocking the experience.
Select the qualifying product, bundle or range. Promote the reward through your website, advertising, email or campaign creative.
The customer completes and pays for the order as normal. If the completed order contains the qualifying item, the proposed confirmation-page integration invites them to unlock your game.
No qualifying product, no game.
What the customer can unlock
RunnyHoney Rewards campaign
The qualifying customer plays your branded game and receives HoneyCoins. The amount and reward structure depend on the campaign design.
Your own BeeLiked promotion
The business chooses the game mechanic and decides whether it includes instant wins, a sweepstakes or other prizes and rewards.
In both models, the purchase is completed before the game invitation appears.
How it works
Choose the product
Select the product, bundle or range you want customers to buy.
Define the qualifying rule
Decide whether one product, a product combination or another purchase condition should unlock the game.
Promote the campaign
Tell customers what they can unlock through your existing marketing and ecommerce journey.
Customer completes payment
The shopper purchases the qualifying product and pays as normal.
Invite the customer to play
The planned confirmation-page integration recognizes the qualifying order and displays the game invitation after payment.
Campaign ideas
Increase bundle sales
Invite the customer to play when customers purchase a selected bundle or combination of products.
Support an under-discovered range
Use the campaign to bring attention to products that are valuable but regularly overlooked.
Encourage trial of a new variant
Reward customers for trying a new flavour, size, format or formulation.
Move seasonal or time-sensitive stock
Create a campaign around products that matter during a specific trading period.
01
Marketing based on outcomes, not hope
Product advertising usually asks you to pay before you know whether the customer purchased.
This campaign starts with a clearer condition: the customer must buy the selected product before the reward experience is unlocked.
You choose the product.
You decide how to promote it.
The customer completes the purchase.
The game invitation appears afterward.
You can then use your own ecommerce reporting to see whether sales of the product changed during the campaign.
02
How results are measured
Your ecommerce platform remains the source of truth for product sales.
Use Shopify or your existing ecommerce reporting to measure:
- Units of the qualifying product sold
- Revenue from the qualifying product
- Product attachment rate
- Bundle or range performance
- Performance against an earlier period or suitable comparison group
BeeLiked supports the game and records participation in the promotion. It does not replace your product or revenue reporting.
03
Why not just discount the product?
A discount lowers the price. A purchase-linked game gives the customer something additional after buying.
The customer completes the transaction at the price set by you. The qualifying product then unlocks the game invitation after payment.
This allows the business to make the product more rewarding without automatically reducing its selling price.
A discount can still be used when it makes commercial sense, but it is not required for this mechanic.
Why BeeLiked
Connect the reward to the product that matters.
Set product-based qualifying rules
Unlock the experience after a completed purchase
Choose a RunnyHoney Rewards campaign or your own BeeLiked promotion
Use branded games and interactive experiences without building them from scratch
