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PRODUCT TRIAL CAMPAIGNS

Turn outdoor product awareness into verified trial.

Give people a compelling reason to buy the featured product, verify the qualifying purchase from their receipt and reward trial with a branded interactive experience.

Supports products already in retail | No app download required | Built around qualifying purchase

Outdoor product campaign guiding a shopper from QR scan to verified purchase and trial reward
Outdoor product advertisement connected to a verified purchase and reward

Awareness is not the same as trial.

A product launch can generate recognition without persuading someone to change what they buy. The commercial challenge begins after the advertisement has been noticed.

BeeLiked adds a promotional reason to choose the product now. The qualifying purchase then unlocks an interactive experience that recognizes the customer for trying it.

Give trial a clear value exchange.

Chance to win

Use a headline prize or instant-win experience to make trial feel more exciting.

Exclusive reward

Offer something available only after the qualifying product has been purchased.

Virtual currency

Reward the purchase with a branded or shared virtual-currency experience where appropriate.

Future offer

Use the result message to create a reason for the customer’s next purchase.

From launch creative to verified trial.

Outdoor product advertisement showing a QR code and reward

1. Promote the product

The outdoor creative explains what to buy and what the purchase unlocks.

Customer scanning an outdoor product advertisement with a mobile phone

2. Customer scans

The browser page explains the qualifying journey without requiring an app.

Promoted product placed in a shopping basket at checkout

3. Customer buys

They purchase the featured product from an eligible retailer.

Retail receipt being checked against product purchase conditions

4. Receipt is checked

BeeLiked assesses the agreed product, retailer, date and participation conditions.

Verified receipt unlocking a branded reward experience

5. Trial is rewarded

The branded game, prize opportunity or reward becomes available.

Product sampling connected to a receipt and digital reward journey

Connect sampling to what happens afterward.

Sampling can put the product into someone’s hand, but it does not always show whether they later chose to buy it.

Outdoor or experiential creative can invite the recipient to complete a qualifying retail purchase and unlock a further reward, creating a measurable bridge from awareness or sampling to verified trial.

Learn from participating purchasers.

A brand-owned promotion can ask qualifying customers questions they knowingly choose to answer, helping the brand understand the people who tried the product and what influenced them.

Where personal information or permission is collected, the campaign must use the brand’s own BeeLiked promotion and appropriate privacy and consent journey.

Outdoor product campaign collecting permissioned purchaser information
Verified product purchase leading to a follow-on offer on mobile

Create a route toward the next purchase.

The first trial is valuable. The next purchase is where the customer relationship begins to strengthen.

The reward experience can reinforce product benefits, introduce another product, highlight a follow-on offer or invite the participant into a future brand interaction.

Common questions

01

Can this promote one specific product?

Yes, where the product information appears on the receipt and can be recognized reliably.

02

Does the product need promotional packaging?

03

Can the promotion follow a sampling campaign?

04

Does a verified purchase prove the outdoor ad caused trial?

05

Can the experience encourage repeat purchase?

Give people a rewarding reason to try the product.

Tell us what you are launching, where it is sold and what would motivate trial. We will help build the promotional journey around the purchase.