What is a spin the wheel online promotion?

Online spin the wheel games are interactive games that audiences can play remotely for the chance to win prizes and rewards. Spin the wheel promotions are often used – successfully – by brands. With the chance to win with every spin, spin the wheel games can be used to incentivize existing customers, potential customers, or employees to interact with your website, brand, or product. They are a great way to boost brand awareness with your audiences while also boosting employee engagement.

How does a spin-the-wheel game work?

Spin the wheel works by offering entrants the opportunity to win prizes determined by spinning a virtual wheel that will land on a random segment. Each segment offers a different prize or offer. This means there is always a chance to win something, regardless of where the segment lands. This win-win situation makes it a popular choice for online gamification campaigns and is a fun way to engage with site users, who are guaranteed a win no matter what.

Depending on how you use a spin-the-wheel promotion, you can create a completely tailored and targeted campaign that entices and engages audiences through interactive gameplay. Taking the customer experience one step further, you can personalize gameplay and demonstrate how much you really care about your customers. Customer loyalty goes a long way. With attention spans getting shorter and more competition out there than ever, what better way to boost engagement, loyalty, and brand recognition than with a completely personalized, branded spin-to-win campaign? By offering real prizes and incentives to customers, a brand can rejuvenate interest and increase awareness while also marketing a particular product in a manner that gives you total control. What’s more, you can get great customer insight into shopping habits and consumer behavior, building up that all-important picture of your customer base and how they interact with your brand. 

Online interactive promotions offer a better customer experience than standard campaigns, as they recognize the customer and offer incentives and a chance to get involved. The games are often always compatible with different platforms, meaning you can integrate and embed your personalized spin-the-wheel game wherever customers find you.

What can a Spin the Wheel promotion be used for?

An online spin-the-wheel campaign can be used for many promotion types, from product launches to customer incentives, reward programs, and employee engagement initiatives. It can also be successfully used for lead generation.

Check out our case studies to see how our spin-the-wheel campaigns can be used. 

Can I use spin the wheel to improve customer engagement?

Yes! Customers love to feel engaged and part of a broader story. When brands recognize that and reward customers for their loyalty or simply for interacting with the brand, they’re more likely to stay around.

Suppose customers were to compare their personal experience on a website offering personalized incentives and interactive promotions to a website offering no additional experience. Which one do you think they’ll interact with more? By recognizing your customer and providing them with a journey beyond simply showing your products, you’re more likely to inspire your customer to get to know your website, learn more about what you offer, and, most importantly, make a purchase with you than a competitor.

Can I use spin the wheel to improve employee engagement?

Depending on the type of campaign you are running, you can create a spin-the-wheel experience that offers prizes with every segment and unique entry codes, for example. Or, you can tailor a spin the wheel game to be accessible for all website users. The point is they are completely customizable, based on the needs of an individual campaign and the aims of that campaign.

Want to know more? Read our guide: Reasons to use a spin the wheel 

The steps to building a spin the wheel campaign: 

Design your wheel 

You can choose from a predesigned template or build your own with our spin the wheel creator. You can customize your wheel with your brand colors, fonts, and logo, so you’re offering a unique experience. You can also decide how many segments you want on your spin the wheel campaign.

Pick the prizes 

At this point, you can decide the winning odds for each segment and determine the offers and prizes players will win.

Set up responses 

You can completely personalize the winning messages depending on where the user clicks and set up email automation for entrants according to their results. You can also integrate easily with existing coupon providers or upload codes.

Can you customize the design of spin the wheel?

Many companies these days offer the option to customize the design of your wheel fully. From brand colors, imagery, video, font, and more, you can customize your campaign to be completely on trend with your brand ethos and message.

What platforms can I use for a spin the wheel promotion?

The only way you will reach your target audience and see them connect and engage with your campaign is by promoting it on platforms your audience uses. Your spin-the-wheel should be easy to integrate and embed across your platforms.

Why use a spin the wheel campaign?

Boosts user engagement

This may seem obvious, but it is one of the main reasons why brands launch a spin-the-wheel campaign – to boost user engagement. You immediately provide an exciting and unique way for potential customers to interact with your products. Customers will feel incentivized to interact with your campaign, share it with friends, and play for the chance to win something. There’s a competitive streak in all of us, and you can increase the number of customers who shop with you regularly thanks to the incentives, rewards, and tailored campaigns that can get people on board with a chance to win real prizes.

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Builds awareness and increases reach 

A spin-the-wheel campaign has multiple benefits, as you can build greater awareness alongside other existing campaigns and increase your reach in a way that may have yet to be approached by a brand. With a wheel of fortune campaign, a brand can embed exciting initiatives across multiple channels that demonstrate your ability to recognize when customers want more.

Drives engagement and influences positive customer behavior

Customers are more likely to stick around when you offer them something. Whether that’s the chance to win something or receive discounts on further purchases – whatever the prize, the opportunity to win them alone will be enough to encourage a response and see them interact with your brand and get involved. With every spin a winner, you’ll see a boost in conversions, no matter what you’re offering. Site users love a discount, so providing them with a discount sees them feel valued and seeing them interact with your site to see their prize or discount become a reality. It is a win-win situation – customers love it, and companies see guaranteed interaction and more conversion.

Gathers valuable audience data, opt-in data, and qualifies leads

It gives you valuable audience data and can provide a basis for how you interact with customers from that point onwards. Gaining an insight into customer behavior is invaluable. Knowledge is power, they say, and this valuable data can help you create targeted, focused campaigns that will go the extra mile and make a difference in how customers interact with your brand. What better way to gain valuable insight into how your customers interact with your brand than with a campaign you can track? Depending on how you design your campaign, you can track its success on various platforms, decipher which methods are most effective, and learn more about the platforms where your target audience spends their time. This can help build a solid picture of your customer base; you can learn what works and what doesn’t and how you can tailor future campaigns to tap into the audience’s psyche and consumer preferences and behavior.

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Personalizes your brand message and experience

There are so many brands out there now, so many competitors to consider. Initiatives like a wheel of fortune campaign can help keep your brand top of mind compared to competitors and are a subtle reminder that you’re not going anywhere and value your customer. Spin the wheel games can be personally tailored to the recipient, with opt-in options and automation, meaning the campaign needs minimal maintenance once launched. This personalization shows a level of detail and care regarding customer experience and is more likely to increase customer retention and loyalty.

Increases customer retention and loyalty 

Interacting with your audience in such a personalized way shows you’ve listened. You’ve taken the time to understand what users want and how they interact with your products and services. What is the reward for this? You’ll see loyal customers return, even more so when they recognize that they’ve been recognized themselves! In addition, rewards and prizes demonstrate how much you value a customer- you are offering a chance for them to win real prizes without the customer having to do anything- sit and play. People love free stuff. This a very basic statement but a true statement, and as long as you operate and interact in a way that offers incentives and rewards, you’ll see your brand grow a customer base who can see that you care.

Customer loyalty and trust reach a wider audience 

The way brands communicate with their customers is an ever-changing, ever-evolving thing. It is essential to know who your audience is and how they interact with your products and services. Traditional styles of customer service won’t cut anymore. Customers seek brands that demonstrate their ability to keep up with trends and adapt to changing customer needs. Showing this is enough to place you one step ahead of competitors and not only find new customers but keep them. If you were to interact with a forward-thinking brand, offering interactive experiences that recognized you as a customer and worked to keep you on board, you’d be more likely to stick around too!

Speaks to the next generation 

Digital interaction is growing rapidly, and with most interactions set to be online, customers expect interactions to be unique, clever, and receptive to their wants and needs. Incentives and campaigns that consider the customer as an individual are far more likely to do well because they are tailored to that person’s needs.Sounds simple enough, but a standard automated response that offers an incentive will only do as well as a completely personalized, considered experience that puts the customer first.

Increases exposure and product awareness 

If you are launching a new product and need a way to shout about it, that’s going to see a response, a fun wheel campaign can be an engaging alternative to traditional product launch campaign methods. Online games can see audiences from multiple platforms engaging with your site directly. This incentivizes audiences to stick around and explore your site, and you can go one step further and cultivate a campaign around your new product. You can gain excellent product exposure and gather important data about how customers interact with a new product.

Collect leads, grow email subscriber base

Adding an entry form can turn a simple wheel promotion into a data opt-in campaign. Ask some basic questions and learn more about your leads and customers. Use this data to nurture your leads and expand your customer base. You can put a new spin (pun not intended) on your email marketing campaign and amplify what you get out of your campaign to get customers excited rather than exasperated.

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