Audience Engagement Blog

We write about our products, features, industry news and releases.

June 5, 2023

The Beginner’s Guide to Gamification

Gamification can increase employee engagement and improve customer experience. Done right, it breathes motivation into employees and converts online
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December 19, 2022

Zero-party data and gamification

What is zero-party data? Zero-party data is a type of information that is voluntarily and proactively shared by consumers
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November 17, 2022

Gamification in Insurance: How to Maximise its potential

Accenture found that unless traditional insurers invest in new digitized distribution models that drive customer engagement and value, 25% of their
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September 23, 2022

Your Knock-Out Boxing Day Marketing Strategy

Boxing Day is the Black Friday of UK sales. It’s the day after Christmas, the end of festivities and
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August 15, 2022

Top 7 reasons to use an Advent Calendar in your marketing

Here are the Top 7 reasons to use a digital advent calendar in your marketing. 1. Builds awareness and
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June 3, 2022

Top 7 reasons to use a Slot Machine promotion in your marketing

Here are the Top 7 reasons to use a Slot Machine wheel promotion in your marketing. 1. Builds awareness
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May 3, 2022

Top 7 reasons to use a Spin Wheel promotion in your marketing

Here are the Top 7 reasons to use a digital spin wheel promotion in your marketing. 1. Builds awareness
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March 3, 2022

Top 7 reasons to use a Scratch Off promotion in your marketing

Here are the Top 7 reasons to use a scratch-off promotion in your marketing. 1. Builds awareness and increases
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February 23, 2022

So many egg puns, it’s not even bunny – 5 Marketing Tips For An egg-citing Easter Email Campaign.

Every so often, a marketing strategy needs a ‘spring clean,’ With Easter just around the corner, there are opportunities
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