Our Blog

We write about our products, features, industry news and releases.

March 1, 2021

Ask a CEO about the #1 growth challenges they face today, and most of them will say “lead generation.” More than 40% of them say their marketing efforts are[…]

February 23, 2021

There are various approaches to devising a lead generation strategy, but the main goals are always the same: expand your reach, attract more qualified buyers, and increase sales. Lead[…]

February 15, 2021

Now that most Google search engine results pages (SERPs) are filled with promoted content, generating leads, let alone qualified leads, is more challenging than ever. To stand out in[…]

September 14, 2020

Why combine offline and online marketing? Different marketing strategies cater to different portions of your customer base or audience. Integrating online and offline marketing lets you reach people where[…]

July 1, 2020

Gamification can increase employee engagement and improve customer experience. Done right, it breathes motivation into employees and converts online audiences into loyal customers. So just what is gamification and[…]

June 21, 2020

Sales has two different strategies that help you to understand, plan, and implement your lead conversion; the traditional sales funnel and lifecycle marketing or customer journey. While these strategies[…]

June 4, 2020

86% of customers will pay more for a better experience. They use comparison engines to find the best deals, negotiate on auction sites, and yet at their core, all[…]

May 1, 2020

Did you know that your hotel loses between 5-30% in commission of every sale you make via an Online Travel Agent (OTA) and not only that but you don’t[…]

April 17, 2020

As live events grind to a halt due to the global COVID-19 crisis, hosting a successful webinar is more important than ever. Get more sign ups and increase attendance[…]