BRAND: Student Beans
CONTEST: Xmas Advent Promotion
TYPE: Digital Advent Calendar

Key Stats

  • 34K+ Entries into the digital advent calendar with prizes fulfilled


Student Beans is the world’s leading student loyalty network helping brands run their own student discount and loyalty programmes. They help connect over 163 million students across 52 countries to brands to drive student sales.

The advent calendar promoted their clients during the Xmas period and rewarded students loyalty.

The students had a chance to win coupon codes and discounts on the 12 days of Xmas.

Some of the brands featured were: Hotel Chocolat, Pandora, Papa John’s Pizza, Columbia, Princess Polly, Panasonic, boohoo, and many others.

As each offer was only available for 24 hours, the level of anticipation and engagement was boosted due to the FOMO affect.

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