Flight Centre in New Zealand Flight Centre in New Zealand engaged over 325k people with a fun video contest family challenge. Families recorded a video explaining why they deserved a free, all expenses paid holiday to Fiji.
Star Alliance Business Travel Show Trade Shows are busy places and when you’ve spent money on your stand, you want to be sure that people come and visit it. Star alliance managed to cut through the noise and got a 68% conversion rate.
Walk To Freedom How South African Airlines celebrated Nelson Mandela and engaged over 445k people on social media with a fun and interactive quiz.
Taste South Africa How South African Airlines reached 776K+ on socials, collected 222K+ Fan Votes, and got 40K+ user generated pieces of content.
Capture South Africa The promotion was a huge success with 24,003 photos shared and a massive 453,800 votes to create the short-list. Over 1M visitors over four months and 120,000 page likes. Some of the photos submitted were so fantastic, SAA decided to publish them in their own in-flight magazine.
Visit Britain Big Ben’s Spin To Win Just as Big Ben was preparing to bong in the New Year, Visit Britain wanted to give their shop visitors something to celebrate over the festive period. The Big Ben Spin to Win received an impressive 59% conversion rate.