South Africa Airlines
Taste South Africa

BRAND: SAA
CONTEST: Taste South Africa
TYPE: Photo Contest

Key Stats

  • 776K+ Social Reach
  • 40K+ Photos Submitted
  • 222K+ Fan Votes

Intro

South Africa vibrant country, well known it’s breathtaking safari adventures, wildlife, and beautiful landscapes. However, perhaps one of the countries best kept secrets it’s mouthwatering cuisine. That’s why South African Airways asked their customers to share recipes, food videos and photos to get everyone to embrace the many tastes of South Africa.

Success

Food is always a great topic of conversation and with 40,580 people entering to share their recipes and food tips and a further 222,277 people voting on their favorites the campaign certainly got tummies rumbling. In fact the total social reach of the campaign was a jaw-dropping 776,128 people.

Play now and win

Try one of our demos

See what’s possible with BeeLiked and try one of the demos below.
Click the ‘play now’ button next to each demo where you’ll be asked to enter your name and email to receive your very own invite to play.

Ready to engage your audience?

Learn how easy it is to get started with gamification.