Customer Stories

South Africa Airlines
Taste South Africa

BRAND: SAA
CONTEST: Taste South Africa
TYPE: Photo Contest

Key Stats

  • 776K+ Social Reach
  • 40K+ Photos Submitted
  • 222K+ Fan Votes

Intro

South Africa vibrant country, well known it’s breathtaking safari adventures, wildlife, and beautiful landscapes. However, perhaps one of the countries best kept secrets it’s mouthwatering cuisine. That’s why South African Airways asked their customers to share recipes, food videos and photos to get everyone to embrace the many tastes of South Africa.

Success

Food is always a great topic of conversation and with 40,580 people entering to share their recipes and food tips and a further 222,277 people voting on their favorites the campaign certainly got tummies rumbling. In fact the total social reach of the campaign was a jaw-dropping 776,128 people.