Customer Stories

South African Airlines
Walk To Freedom

BRAND: SAA
CONTEST: Walk To Freedom
TYPE: Quiz

Key Stats

  • 460K+ Social Reach
  • 222K+ Entries

About

There is no one more famous in South Africa than Nelson Mandela. So to celebrate the launch of the Walk to Freedom movie about his life, South African Airways created a quiz to test people’s knowledge of Mandela’s incredible story. The day the movie was premi√®red in London, was the day that Nelson Mandela passed away.

Success

An astonishing number of people (222,170) took the quiz and answered all 10 questions, which were actually quite hard! The questions were multiple choice, which perhaps made it slightly easier and each question was accompanied by either videos or pictures.