Visit London
Hidden Christmas Present

BRAND: Visit London
CONTEST: Hidden Christmas Present
TYPE: Share To Rreveal

Key Stats

  • 577K+ Social Reach
  • 40K+ Entries


There’s no better feeling than unwrapping a present on Christmas morning! That’s why Visit London decided to spread some Christmas cheer, by asking fans to socially unwrap their hidden Christmas gift! All those who guessed correctly were entered into a draw to win the mystery prize!

The tourism board utilized BeeLiked’s Image Reveal campaign with a ‘guess element’. All fans that guessed the gift correctly were entered into BeeLiked’s winner spinner to be picked at random!


Christmas came early for Visit London with over 40,000 people sharing the hidden gift and reaching over 577,000 people on social. Considering the short length of the campaign, this was a great engagement piece, creating some fun, innovative content around the holidays.

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