Visit London
My London Dish

BRAND: Visit London
CONTEST: My London Dish
TYPE: Photo Contest

Key Stats

  • 3.28M Social Reach
  • 51K Entries
  • 1M+ Votes


In the summer of 2017, The Mayor Of London, Sadiq Khan, helped launch a new campaign dubbed #MyLondonDish to celebrate all things food in London. The campaign was part of his #LondonIsOpen movement following Brexit.

Top chefs across the city showed immense support including Jamie Oliver, Jasmine and Melissa Hemsley, ‘Clerkenwell Boy’ and many more. The campaign was created to crush outdated misconceptions of British Food and instead discover the immense variety of foods available with over 70 world cuisines!

Fans were encourage to share their chosen #MyLondonDish on Instagram and Twitter which could include a meal from their favourite restaurant or something conjured up using British sourced ingredients.

Once the entry period had finished Visit London shortlisted their favourite 50 and put them to the public vote! Those who voted were entered for some fabulous foodie prizes.


The campaign was highly successful featuring in UK nationals such as The Evening Standard, The Telegraph as well as TimeOut Magazine. Over 500 people shared some truly mouth watering dishes and 1000 people voted for their favorite.

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