Visit London
BFG Dream Jar Trail

BRAND: Visit London
CONTEST: BFG Dream Jar Trail
TYPE: Multi Media Wall

Key Stats

  • 1.3M Social Reach
  • 67K+ Entries


Following the huge success of The Paddington Trail, Visit London once again lit up the streets of London, but this time with magical ‘Dream Jars’ commemorating Roald Dahl’s 100th birthday and the release of the new Disney movie ‘THE BFG’

For ‘The Dream Jar Trail’, Visit London approached celebrities and artists from all over the globe to conjure up their very own dreams to hide in 50 jars across the city.

Dream jar catchers were asked to find as many different jars as possible and share a photo with #BFGDreamJars for the chance to win tickets to The View from The Shard ‘where you would get giant-like views of London’. Using the BeeLiked platform, Visit London collected over 67,000 photos over seven dream filled weeks!


After the trail, the jars were auctioned to raise money for ‘Save The Children’ and Roald Dahl’s ‘Marvellous Children’s charity’. In total, the trail raised more than £550,000 to help these good causes.

The explorers shared over 67,000 photos using the #hashtag with some dreamy content coming in of families completing the trail!

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