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#SpotTheBall


Newsletter opt-in

56%

ROI

675%

Conversion

50%

showcase-skybet-spottheball 



Brand

Skybet

Contest

#SpotTheBall

Type

Spot the ball

Newsletter opt-in

56%

ROI

675%

Conversion

50%

Intro

As one of the UK's leading online betting companies Sky Bet wanted to stand out from the crowd in the build up to one of biggest events in the football calendar; the Champions League Final.

Fans were asked to 'Spot The Ball' in three iconic Champions League Final moments for the chance to win a £100 in-play bet to use during the match! Using BeeLiked, Sky Bet were able to set a correct radius for each image within the system, and then pick winners from all correct answers!

Design

BeeLiked worked closely with the Sky Bet design team to ensure the campaign was completely on brand with the Sky Bet product, including fonts, colours and buttons. The fully responsive campaign was then embeded on the companies website.

Results

Sky Bet used #SpotTheBall to drive traffic to their Champions League price boosts, and with just a six day campaign they received an ROI of 675%! (we can’t tell you exact revenue, but it was pretty impressive). 

What's more 50% of users that hit the page entered the contest and 56% of entrants opted in to receive marketing from the brand.

UCL Predictor


Entries

335

Correct Predictions

0

skybet UCL Rankr contest
Brand

Sky Bet

Contest

UCL Predictor

Type

Rankr

Entries

335

Correct Predictions

0

Intro

Sky Bet are one of the biggest gambling companies in the UK, at the forefront of all sporting matters thanks being a part of the BSkyB Corporation. In an overly saturated market where the best odds brings in the customer, Sky Bet wanted to make a bit more noise for their Twitter fans.

They used BeeLiked’s Innovative ‘Rankr’ app as form of a predictor, launching a campaign that was both extremely challenging and different to any other engagement piece by any other brand in the gambling space.

The challenge, was to predict how the Champions League group stages would end up after 6 rounds, but at the halfway stage.

The response to the campaign was great, with hundreds of customers taking the challenge over a few days! A great result considering the relatively small prize on offer of the latest FIFA game!

The challenge was certainly a difficult one with nobody managing to correctly predict the outcome of all 6 groups! Better luck next time guys!

#24HoursInVegas


Entries

4,374

Newsletter opt-in

49%

Conversion rate

39%

showcase-skybet-vegas
Brand

Sky Vegas

Contest

#24HoursInVegas

Type

Media Wall + Top Of The Polls

Entries

4,374

Newsletter opt-in

49%

Conversion rate

39%

Intro

A trip for 2 to Las Vegas and spending money of £24,000 is a jaw-dropping good prize for a contest. 

For the chance to win Sky Vegas wanted fans to share their least favourite household chore and what you'd rather be doing in Vegas! 

The campaign was broken down into two campaigns.

1. Share a photo of your least household chore and what you'd rather be doing in Vegas

2. Vote how'd you spend the £24,000 via a fun poll

Design

BeeLiked worked closely with the Sky Vegas design team to ensure the campaign was completely on brand with the Sky Vegas product, including fonts, colours and buttons. The fully responsive campaign was then embedded on the companies website.

Results

The campaign gathered a lot of interest with over 4300 entries and a conversion rate of 39%. The campaign also generated a lot of PR for the brand as they documented the trip of the winner.

Peoples least favourite household core:

Cleaning - 869 (27%)
Ironing - 602 (19%)
Washing Up / Dishes - 470 (15%)
Hovering / Vacuuming- 173 (5%)
Cooking - 63 (2%)

Top picks on how to spend the 24k

Place to stay? Caesars Palace - (43%)
£5000 on roulette? An even money bet - (34%)
First adventure? Take to the sky - (41%)
Fun to be had up high? No thanks. Casino - (30%)
Time for a show? Penn & Teller at the Rio - (26%)
£5000 for shopping? Noting for me. Presents - (36%)
Where to eat? Gallagher’s Steakhouse - (31%)
Place for a drink? Palms’ rooftop bar - (53%)
Get married? Absolutely - (58%)