Malfy Promotion for Lead Gen and Product Awareness

BRAND: GLH and Malfy
CONTEST: Malfy GIn
TYPE: Digital Spin Wheel

Digital Spin Wheel

To celebrate summer and their premium Italian Gin, Malfy, part of Pernod Ricard, ran a product awareness co-promotion with GLH.

The co-promotion was primarily for product awareness, with the instant win prizes on offer featuring both Malfy and Beefeater distillery tour tickets as well as drinks vouchers for GLH.

In addition to these instant win prizes there was a fantastic top prize of a:

Overnight stay in a GLH property, £50 GLH bar tab, 2 x VIP Beefeater Gin Distillery Tour, and a £100 voucher for San Carlo.

In return for the chance to win these prizes, GLH and Pernod Ricard asked for some basic data which will help them to reduce their customer acquisition costs by providing better targeting information for future marketing campaigns.

With the brief to showcase the premium Malfy Gin in a fresh summer setting, the BeeLiked Studio team came up with the theme and design and put this spin wheel promotion together in just over a day.

“The best gamification platform I have seen. I have worked with other platforms but never experienced a platform at this level. The BeeLiked platform gives us a clear competitive advantage. Without it, our campaigns would take too much time, be too difficult, and we would risk operational concerns during the campaign. The Support from BeeLiked is second to none, and means that I don’t have to worry at all.”

Ryan Phelps | CRM Marketing Manager | GLH

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