Scratch Off Card

A crowd favorite, the fun game where the user scratches away the cover image to reveal whether they have won a prize or not.

  • Fully customizable.
  • Mobile responsive.
  • Add multiple scratch off cards.
  • Easily control prize quantities and winning odds.
  • Limit the number of entries.
  • Option to restrict play to invited individuals.
BeeLiked digital scratch off card example designs
BeeLiked digital scratch off card example designs


Scratch Off Card​

A crowd favorite, the fun game where the user scratches away the cover image to reveal whether they have won a prize or not.

  • Fully customizable.
  • Mobile responsive.
  • Add multiple scratch off cards.
  • Easily control prize quantities and winning odds.
  • Limit the number of entries.
  • Option to restrict play to invited individuals.

Digital Scratch Card Features

Customize Your Scratch Card

Add multiple Scratch Off to Win cards, upload your own designs and customize the page and result messages. Set the winning odds for each card. There are many features and options to choose from.

Fully Mobile Optimized

Embed your campaign on your webpage or blog with a small snippet of html code or share a link to your social media or email contacts. It will look great wherever it is viewed.

Personalize Result Messages

Personalize the winning messages and even automate emails to entrants according to their result. Integrate with coupon providers or upload your own codes.

Generate Sales

Choose where to direct players after entry. Send them to an offer page on your website, or give them a discount code to spend online or in-store. You can even send an automated email with personalized content.

Collect Opt In Marketing Data

Collect all the GDPR-compliant marketing data you need for audience segmentation, targeting and personalized product recommendations.

Custom Brand Your Campaign

Completely brand the page as you wish, choose from multiple templates, add your own images, videos, fonts, colors and even custom CSS.

GDPR Compliant

Build your Marketing Database

Privacy matters. It’s not easy persuading visitors to your website or trade show exhibit to give their data. Forms are boring, you need something that people want to engage with. Excuse us whilst we boast, but BeeLiked’s clients average a 55% conversion rate from unique visitor to campaign entry and then a massive 41% GDPR compliant voluntary opt-in to extra marketing. 

People love to play, that is why it really works to use interactive experiences in your marketing mix.

BeeLiked Illustration

Control who gets to play

Reward loyal customers and staff

Keeping customers, employees and sales partners happy is easy with gamification. Create a campaign with a range of prizes or incentives you wish to give away and then lock your campaign to allow entry by invite only. You will be able to generate your own one use Entry Links to send to your contacts.   

There are so many possibilities for using gamification as a way of rewarding loyalty and incentivizing behaviour. 

BeeLiked Illustration

Try our Demos

Have a hands on experience by playing our live digital scratch off card demos below

Benefits of Scratch Off Card & Gamification in Marketing

Learn how digital scratch off cards can be used in your marketing mix.

People like and enjoy playing games. By using gamified interactive promotions, you can attract new customers in a fun and original way. Rather than feeling marketed or sold to, the right game or promotion will engage your audience in a task or behavior.

While your customer goes through your promotion, you can share messages or updates in an authentic and timely way.

Gamification is a great way to influence behavior, actions and buying decisions.

Some types of gamified promotions are more effective than others. For example, when trying to engage existing audiences vs generating lots of new leads and conversions you need to choose the right method that relates to your target outcome.

Not every promotion will be effective for all audiences. Consider what promotion will be most appropriate for your target audience and your marketing goals.

One of the greatest benefits of gamification is the ability to collect actionable insights about your target audience in a fun and non-intrusive way. Demonstrate the ROI of your promotions by analyzing and clearly reporting the performance of your interactive promotions.

By using custom forms after entering your promotion you can collect GDPR compliant opt-in data and insights about your audience and prospects in a non-intrusive way:

  • Customer’s name

  • E-mail address

  • Contact details (address, phone, etc)

  • Favorite ice cream flavor

  • The last car bought etc

To encourage and motivate users, you can award social, monetary, or other incentives.

Using the BeeLiked platform you can also get access to game analytics and performance metrics such as sessions, entries, channel attribution, answers to questions (e.g. quiz), clicks on Calls-To-Action, viral shares, purchases, and many other metrics and reports so you can:

  • Measure and analyze the ROI of your promotions

  • Optimize performance

  • Identify the most engaging players (qualify leads) and potential micro-influencers

  • Follow up on your most promising leads to grow customer advocacy 

  • Share the success and insights of your marketing and loyalty campaigns with your team and senior executives

Segmentation and personalization are very important to drive conversion, develop trust and build customer loyalty. The more you can mold your marketing efforts to your target audience, the more effective your campaigns will be. Gamification allows for two types of personalization:

  • gamification based on players’ likes and player types

  • gamification based on customer data and demographics

Gamification takes personalization to the next level. With gamification, you can create a truly immersive and interactive experience tailored to your customers’ likes and needs.

You can create custom experiences targeted to specific audiences or segments and link these game experiences to your brand values. Gamification allows you to connect with your customers on a deeper and more authentic level.

As a Marketer, you need to understand your audience so you can continually adapt your marketing strategies to be more effective. One way of doing this is by undertaking market research to collect audience and customer feedback.

It’s not easy to convince people to take and complete a survey. Gamification, however, offers a more engaging and fun approach to your market research so you can gather insights about your audience and customer preferences in a scalable and non-intrusive way.

Games can create a sense of intrinsic motivation that grows over time. A successful interactive gamified promotion taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.

As a marketer, you can incorporate gamification and interactivity at almost every touchpoint in your customers’ journey.

Gamification techniques can be used to attract customers, build brand loyalty, create deeper connections, and give your customers a reason to keep returning to your brand and purchase your products and services. 

If your promotion offers an incentive such as social reward, vouchers or coupons, or special content, make sure you match the appropriate incentive with your target audience. What does your audience want and what will motivate them?

The end goal is to boost sales and drive revenue.

Millennials grew up in a digitalizing world, learning how to read, think, and connect with others using games. They are the generation that likes to be challenged and are almost immune to traditional forms of advertising.

Generation Z is the digitally connected generation. They grew up with smartphones and Snapchat and expect your campaigns to be interactive. 

Gamified and interactive content offers millennials and younger what they prefer and expect: easily digestible, bite-sized, engaging interactive content. Gamification will give your marketing the edge it needs to cut through the noise and stay competitive and effective in the near future.

Our Promotion Types

We have a wide range of promotion types for you to choose from.

Ready to engage your audience?

Start your free trial today.