GAMES OF CHANCE

Open the Envelope

The anticipation of what is inside an envelope is what makes gift giving fun. From giving birthday or season greetings cards, to Chinese New Year red envelopes. This interactive promotion will keep people guessing what is in their envelope. 

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Open Envelope Features

Fast and Easy

Set up your open the envelope in hours with ready made templates or have our team design one for you.

Embed Anywhere

Multiple options for embedding in your webpages or masking the domain.

Personalize the envelope

If your intended audience are your own customers or contacts, then you can take advantage of our InviteLink feature to create personalized InviteLinks to send each person and have the envelope greet them by name.

Gamify with multi-choice

Give your entrants the chance to pick their ‘lucky’ envelope from a selection. It adds to the fun.

Collect Opt In Marketing Data

Collect all the GDPR-compliant marketing data you need for audience segmentation, targeting and personalized product recommendations.

Distribute unique coupon codes

If your goal to reward customers or drive traffic to your store, then you can upload your own one use coupon codes or purchase gift cards to give each entrant.

GDPR Compliant

Build your Marketing Database

Build your audience reach with fully responsive, exciting gameplay. Fully mobile compatible and customizable, our Spin the Wheel online game can help bring a competitive edge to your marketing campaign.

Build a stronger bond with your audiences with our exciting game of chance to get them on board with chances to win real prizes. Bring a competitive edge to your marketing campaign with potential leads in one simple step.

Control who gets to play

Reward loyal customers and staff

We all like to be recognized. Your customers are no different. Use BeeLiked’s online Spin The Wheel game to incentivize existing customers to engage with your products, offering unique experiences completely tailored to them.

Fully managed by you, everybody wins. You’ll thank us later.  

Try our Demos

Have a hands on experience by playing our live open the envelope demos below

Benefits of Open the Envelope & Gamification in Marketing

Learn how a digital open the envelope can be used in your marketing mix.

People like and enjoy playing games. By using gamified interactive promotions, you can attract new customers in a fun and original way. Rather than feeling marketed or sold to, the right game or promotion will engage your audience in a task or behavior.

While your customer goes through your promotion, you can share messages or updates in an authentic and timely way.

Gamification is a great way to influence behavior, actions and buying decisions.

Some types of gamified promotions are more effective than others. For example, when trying to engage existing audiences vs generating lots of new leads and conversions you need to choose the right method that relates to your target outcome.

Not every promotion will be effective for all audiences. Consider what promotion will be most appropriate for your target audience and your marketing goals.

One of the greatest benefits of gamification is the ability to collect actionable insights about your target audience in a fun and non-intrusive way. Demonstrate the ROI of your promotions by analyzing and clearly reporting the performance of your interactive promotions.

By using custom forms after entering your promotion you can collect GDPR compliant opt-in data and insights about your audience and prospects in a non-intrusive way:

  • Customer’s name

  • E-mail address

  • Contact details (address, phone, etc)

  • Favorite ice cream flavor

  • The last car bought etc

To encourage and motivate users, you can award social, monetary, or other incentives.

Using the BeeLiked platform you can also get access to game analytics and performance metrics such as sessions, entries, channel attribution, answers to questions (e.g. quiz), clicks on Calls-To-Action, viral shares, purchases, and many other metrics and reports so you can:

  • Measure and analyze the ROI of your promotions

  • Optimize performance

  • Identify the most engaging players (qualify leads) and potential micro-influencers

  • Follow up on your most promising leads to grow customer advocacy 

  • Share the success and insights of your marketing and loyalty campaigns with your team and senior executives

Segmentation and personalization are very important to drive conversion, develop trust and build customer loyalty. The more you can mold your marketing efforts to your target audience, the more effective your campaigns will be. Gamification allows for two types of personalization:

  • gamification based on players’ likes and player types

  • gamification based on customer data and demographics

Gamification takes personalization to the next level. With gamification, you can create a truly immersive and interactive experience tailored to your customers’ likes and needs.

You can create custom experiences targeted to specific audiences or segments and link these game experiences to your brand values. Gamification allows you to connect with your customers on a deeper and more authentic level.

As a Marketer, you need to understand your audience so you can continually adapt your marketing strategies to be more effective. One way of doing this is by undertaking market research to collect audience and customer feedback.

It’s not easy to convince people to take and complete a survey. Gamification, however, offers a more engaging and fun approach to your market research so you can gather insights about your audience and customer preferences in a scalable and non-intrusive way.

Games can create a sense of intrinsic motivation that grows over time. A successful interactive gamified promotion taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.

As a marketer, you can incorporate gamification and interactivity at almost every touchpoint in your customers’ journey.

Gamification techniques can be used to attract customers, build brand loyalty, create deeper connections, and give your customers a reason to keep returning to your brand and purchase your products and services. 

If your promotion offers an incentive such as social reward, vouchers or coupons, or special content, make sure you match the appropriate incentive with your target audience. What does your audience want and what will motivate them?

The end goal is to boost sales and drive revenue.

Millennials grew up in a digitalizing world, learning how to read, think, and connect with others using games. They are the generation that likes to be challenged and are almost immune to traditional forms of advertising.

Generation Z is the digitally connected generation. They grew up with smartphones and Snapchat and expect your campaigns to be interactive. 

Gamified and interactive content offers millennials and younger what they prefer and expect: easily digestible, bite-sized, engaging interactive content. Gamification will give your marketing the edge it needs to cut through the noise and stay competitive and effective in the near future.

Our Promotion Types

We have a wide range of promotion types for you to choose from.

Ready to engage your audience?

Learn how easy it is to get started with gamification.