South African Airways
- Campaign name
- Campaign type
- Quiz contest
About this Campaign
It’s doesn’t come much bigger than the World Cup for Rugby fans, and with the tournament taking in place in England in 2015, the South African Airways UK team wanted to raise awareness for their sponsorship of the Springboks.
Using BeeLiked’s quiz creator they created a range of graded quizzes, personality quizzes and polls based around the team & tournament in a campaign dubbed #BackTheBoks.
One of the quizzes included was a personality quiz similar to a buzzfeed quiz! They asked fans to answer a number of questions to find out ‘What type of rugby fan are you?’. An outcome could then be shared out to friends on social media
The airline implemented an interesting and addictive approach, adding a new quiz each week. This technique helped to build up anticipation, spread the word about the sponsorship and keep entrants coming back - with each entry into each quiz giving the entrant more chance of winning a fantastic prize - a holiday to South Africa!
The campaign proved to be a massive success with their fan base with over 8000 entries and over 50% opting into receive marketing from the airline.
What’s more the conversion rate for the campaign was the best we’ve ever seen, with about 75% of users converting!
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