The Ultimate Guide To Digital Scratch Cards

What are digital scratch cards?

Digital scratch cards are an online form of gamification used by businesses to boost engagement and interaction with their website. They can offer fun and playful incentives for audiences to interact with a website. Used to reward customers, employees, and partners, digital scratch cards are simple to set up and incredibly effective.

How do you create a digital scratch card game online?

To create your own digital scratch card online, you can use a virtual scratch card creator. Digital scratch card makers provide the perfect template to work from. You’ll need to integrate existing software with your existing applications rather than devise one by yourself from scratch. Digital scratch card creators simplify this process by doing the hard work. Allowing you to customize your campaign quickly, include your own branding, and easily control prize quantities and winning odds. We take a look at this in more detail below. 

How do you make a mobile scratch card?

The first step is determining where you will share your digital scratch card. Will you embed it on your website, use our hosted micro-site or embed it into your app? The great thing is you have full control, and you can share it wherever you like.

How to build a digital scratch card campaign

1. Decide how many scratch-off to-win cards to include

You can add multiple scratch-off to win cards to your campaign, depending on what you are using it for.

2. Customize your scratch cards online

To create a digital scratch card campaign that is completely unique, customize your digital scratch card game online. With BeeLiked, you can add brand logos, imagery, font, colors, and video to personalize the experience completely. Generic designs can put people off, but developing a campaign that looks sharp, on-brand, and considered will make users more likely to engage.

3. Choose where to direct players after entry 

This is a fantastic feature of BeeLiked’s digital scratch card generators. You can control exactly where the campaign will take customers and direct players to a landing page of your choice. Digital scratch cards can be a great choice for product launches or promotions for this very reason – you can easily boost awareness and inform customers about an exciting new product in a subtle way that isn’t as bland as traditional marketing. You have introduced them to a new product but at the same time have offered something in return – a fun interactive way to get involved, win real prizes, and be rewarded simply by being a customer. You can send them to an offer page on your website or give them a discount code to spend online or in-store, for example. The choices are endless and in your control.

4. Send automated personalized content

Once players have played the game, you can even send an automated email in response with personalized content. This is a great way to get the most out of your digital scratch card campaign and go the extra mile to show how much you value your customers. It’ll keep your brand top of mind but also demonstrate to customers that you have developed a smart interactive experience that is of their benefit to get involved in. You can easily integrate with coupon providers if need be, but use your own codes if you have them.

Who can use a digital scratch card game?

Anybody can use a digital scratch card game! Our case studies demonstrate their success- companies big and small can use a scratch card campaign effectively if they do it right. It can also be used by companies internally to drive employee engagement, reward employees, and recognize them for their hard work. With the option to limit the number of entries and restrict play to invited individuals, it’s easy to set up a scratch card for a select few employees or a department, for instance, if you’re looking for a simple employee reward initiative that’s fun, quick, and simple. 

How do digital scratch cards work?

Similar to the ever-popular paper scratch cards that have been used for decades, digital scratch cards work in the same way. Users simply hold down their mouse and ‘scratch’ away at an image to reveal a prize or reward beneath. It works on the basis of a game of chance, and campaigns can be designed to reward a select number of winners with a reward type of your choice. This means you can create a digital scratch card game that offers prizes to a select few or a prize for everyone that differ in value.

Do online scratch cards work?

The short answer is yes, they do. Digital scratch cards are proven to boost engagement and conversion rates in several of our previous campaigns, as you can see from our case studies.

IQPC Digital Scratch Card Promotion

Benefits of using a digital scratch card

They drive audience engagement 

You are guaranteed to increase user engagement with your digital scratch card promotion – simply because people like to win! People love rewards, and they love a challenge. Games of chance offer an experience that can thrill and excite, as nobody knows the outcome. Plus, with our personalized solution, you can increase a player’s chance to win. When you’re playing a game where the likelihood is you’ll win something, you’re more receptive. The same goes for your customers. We all love the thrill of a game of chance, and with an increased chance of guaranteed reward, the interest, intrigue, and engagement with the game will speak for itself. 

They strengthen customer loyalty

You can offer a digital scratch card to existing customers to reward them for being loyal to your brand and reward employees for hard work. Customers are more likely to return and buy from a brand they are familiar with, interact with regularly, and trust. So, by offering more reasons for them to trust you, notice you, and keep you top of their mind, you’ll be first on their list the next time they need a product or service you offer. 

They increase employee engagement 

Keeping your employees engaged is all about recognizing them and valuing them. A good company culture relies on its employees and relies on happy employees. So, simple, fun incentives offered exclusively for hard work are a great way to demonstrate to your employees that you’re thinking of them, value them, and recognize their contributions. What’s more, with automated campaigns like a digital scratch card, you can set these up to run automatically with minimal involvement. This dispels the myth that employee engagement initiatives are time-consuming and complicated -they can be simple and effective if you go about it correctly. 

They improve lead generation 

It is repeatedly proven that gamification can help generate leads and boost your ROI. This is because it immediately boosts customer engagement and it helps customers remember you. 

Effective gamification campaigns can return great results for the company running them for a number of key reasons: 

  • It immediately boosts audience engagement. Users will notice your campaign instead of simply scrolling past, simply because you offer a fun game with a chance to win. 
  • Conversions will instantly boost. Site visitors are motivated to complete a task or follow a link because there is a chance of a reward. Whatever that reward may be – a freebie, a voucher, or points – you’re bringing action and conversion to your site, so everyone is winning. 
  • Brand awareness increases, with visitors using, enjoying and sharing branded content. This can help spread the word and increase brand awareness on different platforms, with different audiences, and further reach. 

They can promote products  

Digital scratch cards can also be used effectively in product marketing – set up an incentive where players click to scratch off the card, for a chance to win discounts on a new product, for example. It’s simple stuff, but it creates a win-win situation – customers visit your site, interact with your site, and get excited about your new product. You can expand your reach, engage your audience, and attract a wider audience with enticing creative assets. 

They’re a great way to build opt-in marketing data

Understanding consumer behavior is invaluable. It can give you a true insight into how your customers think, what they want, and how they interact with your site. This can help you create tailored campaigns that will be more successful, see more conversions and improve leads. This is because you’re specifically targeting customers who have chosen to opt in and have shown an active interest in your product. By opting in, they have made a positive action; with future sign-ups, subscriptions, and contact, you know you’re far more likely to receive a response. 

They’re quick to implement 

Another great thing about digital scratch cards is that they’re quick and easy to set up and launch. With a template to work from and seamless integration, you can easily embed our gamification campaigns into your existing processes and systems without a hitch. Your scratch card campaign can be taken from concept to delivery in a matter of hours. Quick and easy to implement, you don’t have to wait around for a complicated solution to be created from scratch. With BeeLiked, it’s all done for you. 

They’re great at enhancing your sales funnels

Scratch card campaigns speak for themselves when it comes to enhancing your sales funnels. The buyer journey becomes personalized, memorable, and exciting and adds another feature to your customer experience overall. Positive experiences along the customer journey are likely to positively impact your sales because customers feel appreciated, valued, and understood. It can heighten awareness, increase their interest and influence their decision by incentivizing them with a chance to win. Suddenly, you have led your customers down an exciting, interactive path that warrants a response in the form of genuine interest and engagement. 

They’re fully optimized for mobile

Mobile optimization is vital if you want to see your campaign hit the ground running – with mobile e-commerce shifting how consumers interact with a website, don’t get left behind with a slow-running application. That’s why all of our gamification solutions are fully optimized for mobile. Our digital scratch card creator is no different, so your customers and employees can get stuck-in and play wherever they are. 

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