Here are the Top 7 reasons to use a digital advent calendar in your marketing.
1. Builds awareness and increases reach
The mystery and excitement of revealing what’s behind a window can be used to engage your customers in a fun and original way. As your customer opens a new window every day, you can communicate new messages, fresh updates, or daily special offers in an authentic and timely way.
2. Drive engagement and influence positive customer behavior
Gamification is a great way to influence behavior, actions, and buying decisions. However, some types of gamified promotions are more effective than others. Not every promotion will be effective for all audiences. Consider the most appropriate promotion for your target audience and your marketing objectives. For example, when trying to engage existing audiences vs. generating lots of new leads and conversions, you need to pick the right method that relates to your target result.
3. Gather valuable audience and opt-in data and qualify leads
By using a custom form, you can collect GDPR-compliant opt-in data and insights about your audience and prospects:
- Customer’s name
- E-mail address
- Contact details (address, phone, etc.)
- Favorite type of pasta
- Cell phone provider etc.
You can award social, monetary, or other incentives to encourage and motivate your audience.
Using the BeeLiked platform, you can also get access to game analytics and performance metrics such as sessions, entries, channel attribution, answers to questions (e.g., quiz), clicks on Calls-To-Action, viral shares, purchases, and many other metrics and reports so you can:
- Identify the most engaging players (qualify leads) and potential micro-influencers
- Follow up on your most promising leads to increase customer advocacy
- Measure and analyze the ROI of your promotions
- Optimize performance
- Share the success and insights of your marketing and loyalty campaigns with your team and senior executives
4. Personalize your brand message and experience
Segmentation and personalization are very important to drive conversion, develop trust and build customer loyalty. The more you can mold your marketing to your target audience, the more effective your campaigns will be. Gamification allows for two types of personalization:
- based on players’ likes and player types
- based on customer data and demographics
Gamification can take personalization to the next level. You can create a truly immersive and personalized interactive experience tailored to your customer’s preferences and needs.
You can create custom experiences targeted to specific audiences or segments and link these game experiences to your brand values. Gamification allows you to connect with your customers deeper and more authentically.
5. Great for market research and customer feedback
As a Marketer, you need to understand your audience. Market research is a great way to collect audience and customer feedback.
However, it’s not always easy to convince people to take and complete a survey. An advent calendar offers a more engaging and fun approach. You ask a question, and in return for that valuable data, you let them open a window. This way, there is a clear value transfer, and you can gather insights about your audience and their preferences in a scalable, rewarding, and non-intrusive way.
6. Increase customer retention and loyalty
Games can create a sense of intrinsic motivation that grows over time. A successful interactive gamified promotion taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.
As a marketer, you can incorporate an advent calendar at almost every touchpoint in your audience’s journey.
Gamification techniques can be used to attract customers, build brand loyalty, create deeper connections, and give your customers a reason to keep returning to your brand and purchasing your products and services.
Does your advent calendar offer incentives such as social rewards, vouchers or coupons, or special content? Just make sure you match the appropriate incentive to your target audience. Always consider what will motivate your audience. As always, the end goal is to boost sales and drive revenue.
7. Speaks to the Next generation
Different ages respond to different tactics. Millennials grew up in a digitalizing world, learning how to read, think, and connect with others using games. They like to be challenged and are almost immune to traditional forms of advertising.
Generation Z is the digitally connected generation. They grew up with smartphones and Snapchat and expect and want your campaigns and promotions to be interactive.
Gamified and interactive content offers millennials and younger what they prefer and expect: easily digestible, bite-sized, engaging, interactive content. A digital spin wheel will give you the edge to cut through the noise and stay competitive and relevant in the near future.
