Why combine offline and online marketing?
Different marketing strategies cater to different portions of your customer base or audience. Integrating online and offline marketing lets you reach people where they are while building a trusted and cohesive brand.
It can also:
- Boost customer loyalty.
- Better promote new products and services.
- Generate more leads.
The most effective marketing campaigns use offline and online techniques together to drive website traffic and, for businesses with a physical presence, draw people into an office or retail location.
What is Online Marketing?
Email, social media, display and other pay-per-click ads, search engine optimization (SEO), and any marketing that leverages web-based channels to spread a message about your brand fall under “online marketing.” The goal is to reach customers where they spend their time searching, reading, and socializing online.
Benefits of Online Marketing
There are many benefits inherent to online marketing as a way to attract, engage, and convert virtual visitors to customers. One of the key benefits is the ability to measure in real-time the impact of any given campaign and/or channel. Whether you call it internet marketing, web marketing, or digital marketing, online marketing is highly beneficial to your business’s growth and revenue.
What is Offline Marketing?
Offline marketing is any strategy your business uses to attract customers or boost sales that don’t involve your website, search, or social media efforts. Print ads, business cards, and direct mail postcards are three of the most popular offline marketing tools businesses use. It can produce powerful results, especially when paired with your online marketing. Aside from high-quality print materials, other successful strategies businesses have used include:
- Loyalty and referral programs.
- Branded merchandise and employee gear.
- Digital signage.
- Trade show and other local sponsorships.