VisitBritain Shop, the official shop of the British Tourist Authority launched their Spring sweepstake just before Easter, with chances to win a range of shop prizes including a chance to win 2 tickets to a Merlin London attraction.
The contest has been created with 3 different questions and is running in 7 different languages, including global (English speaking), Spanish, French, Italian, Dutch, German and Japanese.
VisitBritain are looking to engage with their fans (including 359K on Twitter) around Spring and Visiting Britain, and to push traffic through to the store with trackable links.
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