Nespresso Retail and trade show promotions

Goal: Product Awareness

PIXORA Photobooth, a leading digital agency in Zurich, was approached by their client, Nespresso, to increase user engagement at in-store and tradeshow promotions.

Results: 83% Conversion rate and 100% Opt-In rate

As with most of our agency clients, they built the promotion in BeeLiked with minimal assistance from our team. So far, they have run an in-store promotion and, most recently, an activation at a tradeshow where they achieved an 83% conversion rate.

The latest promotion was a combination of a physical and digital scratch-off experience. A QR code directed customers to a microsite where they could scratch to reveal a 4-digit code.

There was a simple data capture form with a marketing opt-in consent box

Participants then entered the code directly into the safe. If the safe opened, they won the coffee machine inside!

BeeLiked is an outstanding partner and is our gamification technology partner of choice. They have gone above and beyond to ensure that our campaigns are successful and that our clients are happy. Using their platform, we can quickly implement innovative and engaging gamified digital campaigns for our FMCG clients.

Bettina Monn | Multimedia Designer | Pixora Photobooth

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