Inspire, engage and convert

Digital Scratch Card

Create digital scratch cards to engage your fans, build opt-in marketing data and drive sales

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CREATE DIGITAL Scratch CARD games FOR LEAD GENERATION & MARKETING PROMOTIONS

Creating your own digital Scratch-Off and Win game is easy with BeeLiked. We have advanced features with lots of integration options.

Use this interactive scratch-off campaign to drive engagement and promote your products and services with your customers.

Its super simple to create with BeeLiked - set up a digital scratch card in no time! See the demo's below.

Scratch and Win creator
  • DESIGN UP MULTIPLE SCRATCH CARDS
  • SET THE WINNING ODDS FOR EACH CARD
  • CONTROL NUMBER OF attempts

 

BENEFITS OF DIGITAL SCRATCH CARDS & GAMIFICATION IN MARKETING 

Builds brand awareness and increases reach

People like and enjoy playing games. By using gamification, you can attract new customers in a fun and original way. Rather than feeling marketed or sold to, the right game or experience will engage your audience in a task or behavior.

While your customer goes through your game or experience, you can share messages or updates in an authentic and timely way.

Drives engagement and influences customer behavior in a fun way

Gamification is a great way to influence behavior, actions and buying decisions.

Some types of campaigns are more effective than others. For example, when trying to engage existing audiences vs generating lots of new leads and conversions you need to choose the right method that relates to your target outcome.

Not every campaign will be effective for all audiences. Consider what game or experience will be most appropriate for your target audience and your marketing goals.

Gathers valuable customer data and qualifies leads

One of the greatest benefits of gamification is the ability to collect actionable insights about your target audience and demonstrate the ROI of your campaigns by analyzing and clearly reporting the performance of your games, experiences, campaigns or adverts.

By showing people custom forms after playing your game etc you can collect GDPR compliant data and insights about your prospects in a non-intrusive way:

  • Customer’s name

  • E-mail address

  • Contact details (address, phone, etc)

  • Favorite ice cream flavor

  • The last car bought etc

To encourage and motivate users, you can award social, monetary or other incentives.

You can also get access to game reports, analytics and performance metrics such as sessions, entries, channel attribution, answers to questions (e.g. quiz), clicks on Calls-To-Action, viral shares, purchases, and many other metrics so you can:

  • Measure and analyze the effectiveness 

  • Optimize performance

  • Identify the most engaging players (qualify leads)

  • And follow up on your most promising leads

Gamification allows you to gain valuable customer information and insights to optimize your marketing, targeting, and advertising.

Personalizes your brand messages and customizes your brand experience

Segmentation and personalization are very important to drive conversion, develop trust and build customer loyalty. The more you can mold your marketing efforts to your target audience, the more effective your campaigns will be. Gamification allows for two types of personalization:

  • gamification based on players’ likes and player types

  • gamification based on customer data and demographics

Gamification takes personalization to the next level. With gamification, you can create a truly immersive and interactive experience tailored to your customers’ likes and needs.

You can create custom experiences targeted to specific audiences or segments and link these game experiences to your brand values. Gamification allows you to connect with your customers on a deeper and more authentic level.

Increases customer retention and loyalty

Games can create a sense of intrinsic motivation that grows over time. A successful game taps into our need for competition, rewards, and status; this creates opportunities for you to increase audience engagement, participation, loyalty, and influence and drive specific behaviors.

As a marketer, you can incorporate gamification at almost every touchpoint in your customers’ journey.

Gamification techniques can be used to attract customers, build brand loyalty, create deeper connections, and give your customers a reason to keep returning to your brand and purchase your products and services. 

If your game or experience offers an incentive such as social reward, vouchers or coupons, or special content, make sure you match the appropriate incentive with your target audience. What does your audience want and what will motivate them?

The end goal is to boost sales and drive revenue.

Great for market research and customer feedback

As a marketer, you need to stay on top of your market and continually refine your marketing strategies by undertaking market research and collecting customer feedback.

This isn’t always an easy task. It’s not easy to convince people to take and complete a survey or to gather insights about their preferences in a scalable and non-intrusive way. Gamification, however, offers a more engaging approach to your marketing research.

Speaks to the Next generation

Millennials grew up in a digitalizing world, learning how to read, think critically, and connect with others using games. They are a generation that likes to be challenged and are almost immune to traditional advertising.

Generation Z is the digitally connected generation. They grew up with smartphones and Snapchat and expect your campaigns to be interactive. This and subsequent generations will have even greater expectations on digital marketing.

Gamified content offers millennials and the younger generations exactly what they prefer and expect: easily digestible, bite-sized, engaging and interactive visual content. Gamification will give your marketing the edge it needs to cut through the noise and stay competitive and effective in the near future.

BUILD YOUR OPT-IN MARKETING DATA

Privacy matters. It's not easy persuading visitors to your website or trade show exhibit to give their data. Forms are boring, you need something that people want to engage with. Excuse us whilst we boast, but BeeLiked's clients average a 55% conversion rate from unique visitor to campaign entry and then a massive 41% GDPR compliant voluntary opt-in to extra marketing. 

People love to play, that is why it really works to use interactive experiences in your marketing mix. Our Digital Scratch Card is just one of many types of interactive campaigns available on The BeeLiked Platform.

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DIGITAL SCRATCH CARD features

Fully mobile optimized. Great tool for lead generation

CUSTOMIZE YOUR ONLINE SCRATCH CARD

Add multiple Scratch Off to Win cards, upload your own designs and customize the page and result messages. Set the winning odds for each card. There are many features and options to choose from.

PERSONALIZE OUTCOMES

Display different messages to entrants according to the card they reveal. Direct traffic from the Scratch Card to links deep into your website.

GENERATE SALES

Choose where to direct players after they enter and even send an automated email. Everything is customizable and you have full control over all design and messaging with advanced templating and css options if required.

Collect opt in marketing data

Collect as much or as little marketing data as you wish, as well as encourage opt in to your marketing newsletters.

Custom brand your campaign

Completely brand the page as you wish, choose from multiple templates, add your own fonts, colors and custom CSS.

Fully mobile optimized

Embed your campaign on your wordpress site, webpage, blog and Facebook page with a small snippet of code or plug-in.

The Beeliked competition stats for Easter were really good - we're really excited to do more of these campaigns and see it as an important tool to grow our database.”
Jennifer Edwards | eCRM & Content Manager
 
"We have never been able to offer fans a unique, intimate experience like this before. Through BeeLiked’s service, we have been able to manage and track the entire contest and couldn't be more delighted with the results."
Suzanne Herz | Director Of Marketing | Knopf Doubleday
"Beeliked helped us ensure the campaign was both relevant and unique. Generating tens of thousands of followers, fans and strong engagement levels, we were delighted with the impact it had on our brand."
Jon Danks | Head Of Marketing UK & Ireland |South African Airways
“The BeeLiked team is incredibly forward-thinking and they followed that through with excellent support. The design and functionality went beyond what I could have imagined." 
Marissa Sangiacomo | Marketing Manager | St. Martin’s Press
“The BeeLiked team is incredibly forward-thinking and they followed that through with excellent support. The design and functionality went beyond what I could have imagined." 
Marissa Sangiacomo | Marketing Manager | St. Martin’s Press
"BeeLiked saves us both time and money. By quickly re-configuring and dropping in some fresh designs we can rapidly deploy a new campaign from a base template in hours."
Alan Ward | Senior Digital Project Manager | The Beano
"BeeLiked has been an incredible partner and is our gamification technology partner of choice. They have gone above and beyond to ensure that our campaigns are successful and that our clients are happy. Using their platform, we can regularly pitch and execute innovative gamified digital campaigns for our CPG clients."
Saundra Robinson | Social Media Manager | August United
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Penguin Random House
South African Airways
St. Martins Press
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