- 1.4M social reach
The Wotif Wanderlust Photo Contest is part of a rolling monthly photo competition; each month with a new theme. Users are asked to submit a holiday photo including the tag #winwithwotif. The image opposite shows photo entries from the ‘Holiday landmark’ theme. Using BeeLiked, Wotif is able to pull in photos that include the #winwithwotif tag from all the major social networks, as well as enable users to connect to their Facebook or Instagram albums. With voting enabled, users can encourage their friends to vote for their entry, and increase their chances of winning a prize.
Wotif’s design team had a huge amount of fun creating colorful designs for the microsites, each month conjuring up new background images to reflect the theme.