BRAND: VIP Computers
CONTEST: EndGame
TYPE: Quiz

Key Stats

  • 59% Conversion Rate
  • 63% Opt-In Rate

About

VIP Computers, the UK’s largest independent distributor of PC components, gaming peripherals, and IT products, needed to ensure its clients knew that Microsoft would be discontinuing support for Windows 7. They devised a clever quiz on the BeeLiked platform and set a schedule for one question per day to be shown.

The BeeLiked Studio team helped to apply the designs provided by VIP Computers own designers and advised on the campaign set up.

The campaign was designed to encourage IT Managers to upgrade their business computer software to Windows 10 and took inspiration from the recent launch of the movie Avengers: Endgame.

The campaign results were impressive with an opt-in to marketing of 63% and a campaign visitor to entry conversion rate of almost 58.9%. We have no doubt it also made a lasting impression on all those IT Managers too.

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