Trafalgar Sales Target Incentives

BRAND: Trafalgar
CONTEST: Sales incentive program
TYPE: Spin the Wheel

Key Stats

  • 20% YoY increase in sales


Trafalgar, the world’s most awarded travel brand, wanted to incentivize and reward its team of travel agents and sales representatives. They created a very special spin-the-wheel campaign that would be sent by invitation only to sales representatives that had made a qualifying sale.

Using BeeLiked’s spin-the-wheel game, Trafalgar designed a campaign to appeal to their sales agents, offering a range of great prizes that could be won. They then used the URL Sign-On add-on feature to generate unique URLs to send to each of their qualifying agents. The URLs permit one entry only and can also personalize the campaign with an individual’s name or other details as required.

The campaign has been a huge success, with agents loving the interactive nature of the campaign and the chance to play for different prizes. The team plans to create a range of further incentive campaigns to run throughout 2020.

Here’s what Erin Dupuis of Trafalgar had to say:

“BeeLiked was an absolute pleasure to work with!  They were able to take our ideas, manipulate their pre-existing templates and turn it into something that really worked for our business needs. Even though we were working in different time zones, the team was super accommodating and addressed any concerns or questions we had in a timely fashion. The back-end functionality was very intuitive and set-up was a breeze. From a Sales Manager / Travel Agent perspective, we also received many compliments on the ease of use.  

We’re currently up 20% YoY in sales that we can correlate directly to this Spin to Win campaign. We look forward to using this platform again and again for many campaigns to come!” 

Erin Dupuis | Digital Marketing Specialist | Trafalgar

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