Thistle Hotels Spin The London Eye

BRAND: Thistle Hotels
CONTEST: London Eye
TYPE: Spin The Wheel

Key Stats

  • Conversion 65%
  • Opt in 55%
  • Referral 48%


The iconic London Eye made for an ideal Spin to Win campaign for Thistle Hotels in the run-up to the Christmas holidays.

As with all hoteliers, GLH Hotels, the owners of the Thistle brand were looking to increase opt-in marketing data and increase direct bookings to the Thistle hotel’s website. This spin to win campaign offered visitors to the website the opportunity to win a weekend stay for 4 people or a range of other exciting prizes.

The BeeLiked Studio team worked on the creative wheel design, together with GLH’s own in-house design team and ensured the campaign looked great on whatever device it was viewed.

The campaign was a huge success achieving a 65% conversion rate (visitors to entry), a 55% opt-in to additional marketing and a 48% viral referral (where entrants share links to tell friends).

The best gamification platform I have seen. I have worked with other platforms but never experienced a platform at this level. The BeeLiked platform gives us a clear competitive advantage. Without it, our campaigns would take too much time, be too difficult, and we would risk operational concerns during the campaign. The Support from BeeLiked is second to none, and means that I don’t have to worry at all.

Ryan Phelps, CRM Marketing Manager, GLH

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