Customer Stories

Thistle Hotels
Spin The London Eye

BRAND: Thistle Hotels
CONTEST: London Eye
TYPE: Spin The Wheel

Key Stats

  • Conversion 65%
  • Opt in 55%
  • Referral 48%


The iconic London Eye made for an ideal Spin to Win campaign for Thistle Hotels in the run-up to the Christmas holidays.

As with all hoteliers, GLH Hotels, the owners of the Thistle brand were looking to increase opt-in marketing data and increase direct bookings to the Thistle hotel’s website. This spin to win campaign offered visitors to the website the opportunity to win a weekend stay for 4 people or a range of other exciting prizes.

The BeeLiked Studio team worked on the creative wheel design, together with GLH’s own in-house design team and ensured the campaign looked great on whatever device it was viewed.

The campaign was a huge success achieving a 65% conversion rate (visitors to entry), a 55% opt-in to additional marketing and a 48% viral referral (where entrants share links to tell friends).