BRAND: Saga
TYPE: Image Reveal

Key Stats

  • 460K+ Social Reach
  • 2K+ Entries

About

Saga Holidays was looking for a fun way to promote new holiday destinations to their UK customers. With a slightly older demographic it was decided to create an Image Reveal promotion where with each entry to the campaign a little more of the image is revealed. Entrants were asked to enter their guess for where the picture was taken and those that guessed correctly were entered into a Sweepstakes to win a trip for two.

Success

The promotion created plenty of noise on social media with followers speculating on where they believed the image was taken. The correct answer was Santorini, Greece. A winner was chosen at random from all the correct answers received and a very lucky couple won the vacation of a lifetime.

Saga Holidays was delighted with the result and continued to create fun promotional campaigns with the BeeLiked platform.

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