Customer Stories

Movember
Photo Contest

BRAND: Movember
CONTEST: Best Moustache
TYPE: Photo Contest

Key Stats

  • 749 photos entered
  • 5087 votes

Intro

You maybe familiar with Movember, if not, it’s a really big thing in many countries. Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, (such as prostate cancer, testicular cancer, and men’s suicide). The Movember Foundation runs the Movember charity event, housed at Movember.com.

BeeLiked worked directly with the team to create this fun global photo contest for the many thousands of fundraisers to show off their moustaches and compete for a chance to win recognition from their friends and Movember’s panel of judges for their efforts.

Movember promoted the photo contest via their own fundraising portal at Movember.com, encouraging their fundraisers to upload a photo of themselves or of a fellow nominee, to the contest. 

The prize was simply recognition from The Movember Foundation of the lengths and efforts that so many people go to in order to raise money for this very worthy cause. Photos were entered into one or more of the following categories. 

  • There were
  • The Epic One
  • The First One
  • The Salt & Pepper One
  • The disappointing One
  • The Movin’ On Up Award
  • Host With The Most
  • Mo Your Own Way

Once the photo had been approved by the moderator, then entrants were encouraged to share their photo entry to gain votes.
This promotion was embedded into the Movember.com website and the gallery will remain live until next years’ contest gets underway. 
You can see the photo gallery here.