Holt Renfrew Black Friday Retail Promotion

BRAND: Holt Renfrew
CONTEST: Black Friday Retail Promotion
TYPE: Spin The Wheel

Key Stats

  • 130K+ Entries in 48 hrs

Intro

Holt Renfrew is a Canadian luxury department store chain founded in 1837. The BeeLiked Studio team worked directly with the e-commerce and marketing teams at Holt Renfrew to create this incredibly popular Cyber Monday Spin Wheel promotion.

The promotion’s aim was to generate significant website traffic during this all-important end-of-November sale period. The spinny wheel offered players the chance to win up to 40% off with unique percentage off coupon codes to be used in the Holt Renfrew online store. 

The BeeLiked Spin Wheel promotion enabled the team to control the precise amount of one-use percentage off coupons that could be given out. Not surprisingly, the chance of winning a 40% discount proved very popular, and the promotion received hundreds of entries every minute during its peak. 

The team is now looking forward to repeating this success with further promotions.

As a luxury retailer that operates in the online and offline space, creating customer promotions that resonate with our audience and succeed in driving footfall to our stores, requires a technology partner with creativity and professionalism. Not only does the BeeLiked platform offer a great range of gamified promotions with entry security and scannable in-store coupons, but the team’s hard work and determination to deliver a successful campaign is impressive.

Jessica Anelli | Marketing Promotions & Gift Card Program Manager | Holt Renfrew

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