Reduce customer acquisition costs
Stop paying only for attention. Connect your acquisition activity to verified product trial.
For brands sold through grocery, retail and direct-to-consumer channels.
Why CPG brands struggle to connect marketing spend to retail sales.
CPG and FMCG brands invest in Meta, product sampling, out-of-home advertising, retail media and consumer promotions. But when the purchase happens through a third-party retailer, it can be difficult to know which consumers bought the product.
BeeLiked helps brands run purchase-linked promotions that reward consumers after a qualifying retail purchase. The purchase is verified through RunnyHoney, BeeLiked’s consumer-facing shopper network, so the campaign can focus on actions such as product trial, priority SKU sales and repeat purchase.
Start with what consumers actually buy, not what they click.
How do purchase-linked CPG promotions work?
Set the commercial goal
Define the product, SKU, retailer, spend or purchase action you want to encourage.
Verify the qualifying purchase
The consumer buys first and shares the receipt through RunnyHoney. The reward unlocks when the purchase meets the campaign rules.
Reward the buyer and learn what worked
Deliver the branded experience, measure campaign participation and use aggregated purchase insights to improve future targeting and offers.
Choose the CPG marketing challenge you need to solve.
Explore the purchase-linked solution that matches your commercial objective.
Reduce wasted Meta ad spend
Understand who already buys your product, then reach more consumers like them and reward confirmed retail purchases.
Measure product sampling ROI
Stop measuring success by samples distributed. Give recipients a reason to buy the full product and verify what happens next.
Launch a new product
Awareness does not prove trial. Reward consumers after they buy the exact product or SKU you are launching.
Run a promotion without changing the pack
Verify qualifying product purchases from uploaded receipts without waiting for packaging changes or printed codes.
Drive priority SKU sales
Focus your incentive on the product, range or format you need more consumers to choose.
Convert retail buyers to DTC or subscriptions
Give anonymous retail buyers a rewarding reason to explore your direct store, bundles or subscription program.
Increase repeat purchase after product trial
Turn the first verified purchase into a timely reason to buy again.
Reach relevant category buyers
Reduce broad targeting by reaching consumers whose purchase behavior shows genuine category interest.
Run a seasonal CPG sales promotion
Turn seasonal attention into verified purchases of the products you need to sell.
Marketing based on outcomes, not hope.
Awareness matters. But impressions, views and clicks do not prove that someone bought your product.
BeeLiked makes a qualifying purchase the trigger for the reward. Build the promotion around the commercial behavior that matters:
- Buy the promoted product
- Choose the priority SKU
- Reach the qualifying spend
- Try the new product
- Make the next purchase
Reward the purchase behavior you value, then measure how many consumers complete it.
What retail purchase does your next CPG campaign need to drive?
Tell us what you want consumers to buy, where the product is sold and which commercial result matters most.
For CPG and FMCG brands, shopper marketing teams and agencies in the US and UK.