Retail sales build your brand, but the retailer owns the checkout.
A grocery purchase may give you no direct route to tell the buyer about subscriptions, exclusive bundles or your wider range.
BeeLiked gives the retail buyer a reason to share a qualifying purchase.
They buy, submit the receipt through RunnyHoney and unlock the branded experience after verification.
That post-purchase moment introduces a direct offer without discounting the completed retail transaction.
Make the direct offer feel worth discovering.
A generic website code is rarely enough. Give a verified buyer genuine value for moving into a direct relationship.
Examples include:
- An exclusive subscription welcome offer
- A bundle unavailable through retail
- A refill or replenishment plan
- A gift with the first direct order
- Free delivery on a qualifying purchase
- Early access to new products
- A subscriber-only product or reward
Where possible, supply unique, single-use codes so resulting orders can be tracked in your own platform.
Use the reward experience to explain the next step.
After verification, the branded experience can:
- Thank the consumer for buying
- Explain the benefits of buying directly
- Introduce the subscription or bundle
- Highlight related products
- Direct the consumer to the relevant ecommerce page
- Alert the consumer to an offer available in the RunnyHoney Shop
Deep-link to the relevant subscription, bundle or product page, not a generic homepage.
Choose how you want to build the relationship.
Through RunnyHoney Rewards
The buyer earns HoneyCoins after purchase and can unlock your approved future offer in the RunnyHoney Shop. Member data remains within RunnyHoney.
Through your own BeeLiked account
Run a brand-owned promotion, collect permissioned data and distribute your chosen rewards through your channels.
Through both
Use RunnyHoney to reward retail purchase behavior, then use brand-owned experiences to build the direct relationship.
Track the direct order in the system that fulfills it.
BeeLiked reports participation in the retail reward journey and offer claims.
Your own platform tracks code redemption, subscriptions, orders and revenue.
This keeps measurement with the system that completes the transaction.
Could your retail buyers become valuable direct customers?
Tell us where consumers buy today and what would make your direct or subscription offer worth choosing.
FAQ
01
Does the brand receive the retail buyer’s RunnyHoney data?
No. RunnyHoney data remains within RunnyHoney. You can collect permissioned customer data through your own BeeLiked promotion with appropriate consent.
02
Can you create subscription codes for our ecommerce store?
Your ecommerce or subscription system should preferably supply unique, single-use codes. If unavailable, agree another validation approach before launch.
03
Can the reward sign someone up automatically?
No. The experience introduces the offer, but the consumer completes signup through your own process.