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New product launch promotions

Turn new-product awareness into verified trial.

Reward consumers after they buy the exact launch product or SKU, then use the experience to support the next purchase.

Discuss your growth campaign
Woman using her phone at a product launch event beside a verified-trial reward and next-purchase journey.

Awareness does not guarantee trial.

Coverage, engagement and retailer interest can still leave the most important question unanswered:

Did consumers buy the new product?

BeeLiked creates a clear proposition: buy the featured product, share the receipt and unlock the branded experience.

Focus the campaign on the exact SKU, flavor, format or range supported by the rules.

Shopper checks a mobile phone while holding a household product in a retail aisle, with audience targeting graphics.

Start with the people most likely to care.

Focus the launch on the groups most likely to try the product.

  • Existing brand buyers: Invite consumers who already buy your products to try the new launch.
  • Relevant category buyers: Use RunnyHoney purchase behavior to reach members demonstrating suitable category interest.
  • Your own audience: Promote through your website, app, email, social media and paid campaigns.
  • In-store shoppers: Use in-store or retailer media to explain the reward without adding unique codes to every pack.

RunnyHoney data remains within RunnyHoney. Brands do not receive identifiable member records.

Make the new product the qualifying action.

The consumer should know exactly what to do.

Examples:

  • Buy the new peach flavor.
  • Try the new refill format.
  • Purchase any product from the launch range.
  • Add the new SKU to a qualifying basket.
  • Buy during the launch period from a participating retailer.

Only a qualifying purchase unlocks the game or interactive experience.

Consumer uses a mobile phone beside a new personal-care product, with a branded reward experience shown on screen.

Use the reward experience to strengthen the launch story.

After verification, the branded experience reinforces why the product matters.

Use it to:

  • Celebrate the customer’s early trial
  • Explain product benefits
  • Show how to use or enjoy the product
  • Introduce the wider range
  • Highlight a future offer
  • Encourage another purchase
  • Deliver HoneyCoins or the brand’s chosen reward model

The reward follows the completed transaction. Any offer applies to a future action.

Measure verified trial alongside your launch activity.

BeeLiked reports participation, receipt submissions, qualifying purchases and reward engagement.

Your commercial systems remain the source of truth for sales, distribution and revenue.

Where unique future-offer codes are supplied, your own systems can also connect code redemption to subsequent orders.

Preparing to launch something consumers need to try?

Tell us about the product, target consumer and verified trial the launch needs to generate.

Discuss your growth campaign

FAQ

01

Does the product need unique packaging or codes?

No. Receipt-based proof of purchase can recognize the qualifying product without a unique code on every pack.

02

Can we target existing buyers of our brand?

Yes, through an appropriate brand audience or relevant verified activity within RunnyHoney, subject to the campaign setup and permissions.

03

Can the experience explain the product as well as reward it?

Yes. The post-purchase experience can include product information, launch creative and a relevant next action.