Ad reach and engagement
A click is not the same as a product sale.
Meta can generate awareness and engagement without showing whether a consumer bought the featured product in store.
Add a purchase-linked journey:
- A relevant consumer sees the co-branded campaign.
- The campaign explains the qualifying product and reward.
- The consumer buys through a participating retailer.
- RunnyHoney verifies the submitted receipt.
- The consumer unlocks the branded game and reward.
First, learn from the consumers already buying.
Start by rewarding existing product buyers for sharing a verified purchase.
Those permissioned signals reveal useful patterns and support audience development controlled by RunnyHoney.
RunnyHoney can use its own member data in a co-branded Meta campaign. Your brand does not receive hashed emails, audience files or identifiable member data.
RunnyHoney uses the audience. It does not hand the audience over.
Give consumers a specific reason to act.
Make the advertising message direct and commercially useful.
Examples:
- Buy the new flavor and unlock a reward.
- Try the featured product and receive a RunnyHoney game.
- Purchase the qualifying SKU before the campaign ends.
- Buy from a participating retailer and earn HoneyCoins after verification.
The reward follows the purchase. Any optional discount applies to a future action.
Judge the campaign beyond reach and clicks.
Meta remains the source for media metrics. BeeLiked and RunnyHoney measure participation in the purchase-linked experience.
Bring those views together to assess:
Traffic into the campaign journey
Receipt submissions
Verified qualifying purchases
Reward claims
Subsequent offer claims or redemptions, where trackable
Verified participation does not prove incrementality.Agree the measurement approach before launch.
A campaign platform, not another ad agency.
BeeLiked provides the purchase promotion, verification rules, branded experience and RunnyHoney journey.
Your brand or agency retains control of strategy, media and creative. BeeLiked adds the purchase-linked layer that connects the campaign to consumer action.
Want your next Meta campaign to lead toward a verified purchase?
Tell us about the product, retail availability and Meta campaign you need to make more accountable.
FAQ
01
Does BeeLiked replace our Meta agency?
No. BeeLiked supplies the purchase-linked promotion and RunnyHoney activation. Your team or agency manages media strategy and budget.
02
Will we receive RunnyHoney audience data?
No. RunnyHoney controls its permissioned audiences. Identifiable member data and hashed email lists are not transferred to your brand.
03
Can we prove every verified purchase came only because of the ad?
Not automatically. A verified purchase confirms the qualifying product was bought. Proving incrementality requires an agreed test design.