Your hotel website
Turn browsing traffic into identifiable prospects before they leave.
Hotel marketing often ends before the relationship begins
Someone views your ad, visits your website or discovers your hotel through a partner. If they do not book immediately, most of that interest disappears.
An OTA may secure the reservation but retain much of the customer relationship. Paid media may report impressions and clicks without giving you a permissioned audience you can contact again.
BeeLiked turns that marketing moment into an interactive value exchange. Instead of asking someone to complete another form, you invite them to play, reveal a reward or enter for the chance to win.
The enjoyable interaction gives them a reason to participate. The prize, offer or experience provides value in return for their attention and, where they choose, permission to continue the relationship.
How do hotels generate more qualified leads?
Create a public promotion that is relevant to the stay, destination or experience you want to sell.
Potential guests enter on their own device, provide the information required for the campaign and make clear marketing-consent choices.
The experience can then reveal a prize, controlled offer or reason to explore the hotel’s direct-booking journey.
You gain a measurable interaction and, where permission is given, a prospect you can nurture through your own marketing.
What can you learn?
Ask only for information that has a clear purpose in the customer journey.
- The hotel or destination they are interested in.
- The type of stay or experience they prefer.
- Who they usually travel with.
- The facilities or packages they value.
- When they may be considering a trip.
- Whether they want to receive future hotel marketing.
The fields, privacy notice and consent choices should match your campaign purpose and legal obligations. BeeLiked does not make every participant a marketing contact automatically.
Where can a hotel lead generation campaign run?
Paid and social campaigns
Give people a reason to do more than click an ad or watch a video.
Email and existing audiences
Encourage known contacts to update preferences, explore another property or share the campaign.
On-property touchpoints
Use a QR code at reception, in rooms, restaurants, bars or event spaces to connect more guests directly to your brand.
Hotel partnerships
Create a joint promotion with a theater, attraction, restaurant, experience provider or supplier and give both partners a reason to promote it.
How the campaign works
Define the audience and commercial opportunity
Choose the property, destination, package or future booking demand you want to support.
Create the value exchange
Offer a relevant game, prize opportunity, experience or controlled offer worth participating in.
Collect permissioned information
Use your own BeeLiked account to present the campaign form, privacy information and consent choices.
Continue the relationship
Export the permitted campaign data or connect it to your CRM and marketing workflows through an agreed integration or automation.
Measure what happens next
Use your CRM, booking engine and campaign tracking to connect leads with later direct bookings and revenue where possible.
Do not measure lead generation by entry volume alone
A large campaign audience is not automatically a valuable hotel audience.
Judge the campaign against the outcomes that matter:
Cost per permissioned lead.
Marketing opt-in rate.
Lead-to-direct-booking conversion.
Revenue from campaign-linked prospects.
Growth of useful audience segments.
Engagement with later hotel communications.
BeeLiked records participation and information collected through the campaign. Your CRM and booking systems remain the source of truth for subsequent customer and revenue performance.
Common questions
01
What is hotel lead generation?
Hotel lead generation is the process of turning potential guest interest into an identifiable, permissioned prospect the hotel can nurture toward a future booking.
02
Does someone entering a promotion automatically become a marketing contact?
No. The campaign must present appropriate privacy information and consent choices. Only information collected and permitted through that journey should be used for subsequent marketing.
03
Can BeeLiked send leads to our CRM?
Campaign data can be exported or connected through supported API, integration and automation routes. The appropriate method depends on your BeeLiked plan, CRM and agreed implementation.
04
Can we use our own prizes and offers?
Yes. You control the promotion, prizes, winning rules and customer messages when the campaign runs through your own BeeLiked account.
05
Can RunnyHoney introduce our campaign to new people?
Where appropriate, RunnyHoney can make participating users aware of a relevant hotel experience. RunnyHoney user personal data is not handed to your hotel. Any hotel-owned data collection requires a separate, clear consent journey.
06
How should we measure the campaign?
Track cost per permissioned lead and use your own CRM and booking systems to measure later bookings and revenue. Entries and clicks are supporting measures, not the final commercial outcome.
Turn more hotel marketing attention into permissioned demand.
Tell us which guests, destinations or future booking periods you want to support.
We will help you shape a campaign that captures useful interest and creates a measurable route toward direct revenue.