After checkout
Thank the guest and invite them to reveal a reason to return while the stay is still fresh.
A past guest is more valuable than another cold click
You already paid to attract the guest. They chose your hotel, completed a stay and formed an opinion of the experience.
But after checkout, many hotel relationships become a sequence of routine emails competing with every other message in the inbox.
The commercial opportunity is not simply to send more reminders. It is to give previous guests a more compelling reason to pay attention and book again.
BeeLiked helps you turn a return message into an interactive moment built around the next action you want.
Make the reason to return feel rewarding
A static offer can be overlooked. A public discount may reduce margin for guests who would have returned anyway.
An interactive experience gives the invitation a sense of anticipation. A previous guest might:
- Reveal a private return offer.
- Play for a chance to win a future stay or upgrade.
- Unlock dining, spa or experience credit with an eligible booking.
- Enter a prize draw connected to a destination or seasonal campaign.
- Receive a personalized reward based on the audience segment you selected.
The interaction earns attention. The prize, offer or chance to win supplies the incentive. The desired outcome is a measurable repeat booking or another valuable guest action.
Target the moment that makes sense
Before a relevant booking period
Reach families before school vacations, couples before a seasonal break or business travelers ahead of a recurring travel period.
When a guest becomes inactive
Use your CRM to identify guests who have not returned within the period that matters to your hotel group, then send personalized invitations to a reactivation campaign.
Around birthdays, anniversaries and other suitable moments
Create a branded experience that feels relevant to the guest rather than another general hotel promotion.
When a property, package or destination fits
Invite previous guests to discover another property, a new package or an experience aligned with what you know from your own customer records.
BeeLiked does not decide who is loyal or inactive. Your CRM and hotel systems remain the source of truth. You select the audience and qualifying criteria, then use BeeLiked to make the invitation more engaging.
How a hotel loyalty campaign works
Define the returning guest you want
Choose the customer segment, property, stay pattern or period of inactivity that creates the commercial opportunity.
Create the interactive reason to engage
Use a branded game, instant win, reveal, sweepstakes, prize or controlled offer that fits the audience and campaign economics.
Deliver a personalized invitation
Send unique invitations through your CRM or email workflows. Where you have an agreed website, app, guest-portal or RunnyHoney channel implementation, the experience can also appear in those environments.
Direct the guest toward the next action
Link the experience to the relevant hotel page, booking journey, package, restaurant, spa or offer.
Measure the commercial response
Compare invitations and campaign participation with repeat bookings, revenue and guest activity in your own systems.
Loyalty does not have to mean another points program
You may already have a hotel loyalty program. BeeLiked can add timely interactive campaigns around it without replacing the underlying system.
You can also use BeeLiked without introducing a permanent points scheme. The experience can support a specific commercial moment, such as reactivating previous guests, promoting a new property or encouraging a direct return booking.
The objective is not to add another layer guests must learn. It is to make the next valuable action feel recognized and rewarding.
Protect margin with controlled incentives
A loyalty campaign should not give every past guest the same public discount.
Use audience selection, personalized invitations, eligibility rules and controlled rewards to focus the incentive where it may change behavior.
Options could include:
- A private rate or code with defined availability.
- A chance to win a stay, upgrade or experience.
- Dining or spa credit attached to an eligible future booking.
- An added-value package.
- A partner-funded prize or destination experience.
- A reward limited to selected previous guests.
Every reward has a cost. The goal is to use that value selectively to stimulate revenue that might otherwise not return.
Measure repeat revenue, not just participation
BeeLiked records invitations, entries and reward activity available within the campaign.
Your CRM, booking engine and revenue systems remain the source of truth for guest history, reservations and revenue.
Useful measures could include:
Repeat booking rate among the invited audience.
Direct bookings connected to campaign links or codes.
Revenue from returning guests.
Time between stays.
Reactivation rate for inactive guests.
Offer or reward redemption.
Ancillary revenue attached to the return booking.
Agree the audience and baseline before launch. A campaign should be judged by the returning revenue it helps create, not by game entries alone.
Common questions
01
Does BeeLiked replace our hotel loyalty program?
No. BeeLiked creates interactive campaigns that can complement an existing loyalty program or operate as focused promotions without a permanent points structure.
02
How do we identify previous or inactive guests?
Your CRM, booking records and customer systems identify the audience. BeeLiked then provides the interactive experience and personalized invitation journey.
03
Can the campaign run automatically?
Potentially. A CRM or automation can trigger an invitation when agreed criteria are met. The available route depends on your technology stack, data and implementation.
04
Does the guest receive a discount on the stay they already completed?
No. The stay has already taken place. The experience can provide a prize, controlled offer or other reason to consider a future booking.
05
Can we use our own prizes and offers?
Yes. Through your own BeeLiked account, you control the campaign creative, prizes, winning rules, offers and customer messages.
06
Can the experience appear in our app or guest portal?
BeeLiked supports a range of integration options. The appropriate route depends on your app, website, authentication model and agreed implementation.
07
How do we know whether it increased loyalty?
Use BeeLiked to measure campaign participation, then use your own CRM, booking and revenue systems to compare repeat bookings and guest value for the audience involved.
Give previous guests a reason to choose you again.
Tell us which guests you want to bring back, when you want them to return and which booking or guest action would create the most value.
We will help you shape an interactive campaign around that commercial outcome.