Skip to content
Book a strategy call

LOCATION PERFORMANCE

See where outdoor attention turns into action.

Use permissioned location signals and participant confirmation to help identify where people saw the campaign, where they responded and which markets generate completed action.

Plan an outdoor activation

No location-specific QR codes required | Permissioned participant signals | Compare response across markets

Outdoor advertising campaigns across four cities connected to participant actions and location performance results

Not every location generates the same response.

Two sites may deliver similar estimated audience numbers but produce very different voluntary campaign actions.

BeeLiked adds response-location evidence to the promotional journey, helping marketers see where people choose to scan, participate and complete the desired action.

Ask where the campaign was seen.

When appropriate, the campaign page can request permission to use the participant’s location and ask them to confirm where they saw the advertising.

BeeLiked can use the available signal to suggest likely options and keep confirmation simple. Participation and location sharing remain optional and permissioned.

Participant confirming where they saw an outdoor advertising campaign

From response to location insight.

Participant scans
Location is requested
Campaign location is confirmed
The journey continues
Response is compared
Participant scanning an outdoor advertising QR code

1. Participant scans

The campaign opens in the mobile browser.

Mobile browser requesting permission to use the participant’s location

2. Location is requested

The participant can choose to share a location signal.

Participant confirming the outdoor advertising location they saw

3. Campaign location is confirmed

They select or confirm where the advertising was seen.

Participant continuing through the promotional campaign journey

4. The journey continues

The participant completes the promotion, purchase verification or lead journey.

Outdoor advertising response performance compared across locations

5. Response is compared

Reporting shows patterns across locations and markets.

Understand more than scan volume.

This can include:

Responses by market or campaign location

Completed entries by location

Verified purchases associated with participants

Drop-off through the promotional journey

Offer or reward engagement

Patterns across campaign periods

Use the evidence carefully.

The information can help identify which campaign locations are associated with response. It should not automatically be described as proof that one display caused a purchase.

Participant recall, optional location sharing and the distance between seeing the advertisement and acting all affect interpretation. The evidence is most valuable when considered alongside the media plan and wider campaign measurement.

Outdoor advertising location performance insights used for campaign planning

Improve planning with real response signals.

Location evidence can help marketers identify where the call to action resonates, where participants complete the journey and where further testing may be worthwhile.

It gives future placement discussions another useful input beyond estimated exposure alone.

Common questions

01

Does the campaign require location-specific QR codes?

No. The campaign can ask participants to share and confirm location information through the mobile journey.

02

Is location sharing compulsory?

03

Can BeeLiked identify the exact display someone saw?

04

Can location be connected to a verified purchase?

05

Does this replace established OOH audience measurement?

See where people choose to respond.

Tell us where the campaign will run and which completed action matters. We will help build location evidence into the promotional journey.

Plan an outdoor activation