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FOR AGENCIES AND MEDIA OWNERS

Give clients more than reach and impressions.

Add a fully managed interactive promotion to the outdoor media plan. BeeLiked gives the audience a compelling reason to respond, then measures the voluntary actions, entries and verified purchases that follow.

Plan an outdoor activation

Fits existing media plans | No consumer app required | Built and managed with your team

Agency team planning an outdoor advertising activation from media creative through customer action and campaign evidence
Outdoor advertisement scan connecting a customer to a promotional offer and measurable response

Clients want to know what happened next.

Outdoor delivers public reach and attention, but senior marketers increasingly want evidence of action as well as audience delivery.

BeeLiked adds a promotional journey that can motivate a scan, visit, lead, purchase or other agreed response. This gives the agency a stronger campaign story without replacing established OOH planning and measurement.

Add a promotional layer to the media idea.

Strengthen the call to action

Give people an offer, reward or chance to win that makes responding feel worthwhile.

Extend the creative onto mobile

Continue the campaign story in a branded browser experience after the scan.

Connect to a commercial behavior

Design the promotion around a purchase, visit, lead or other valuable outcome.

Create measurable participation

Track how people progress through the promotional journey rather than reporting scans alone.

A simple managed workflow.

Agree the client outcome
Shape the promotion
Add the call to action
Launch the experience
Review the response
Campaign outcome selection connecting customer actions to a measurable result

Agree the client outcome

Define what the campaign should encourage and how success will be assessed.

Customer responding to an outdoor advertisement through purchase, location, product, reward and measurement actions

Choose the action that fits the campaign.

This can include:

  • Generate permissioned leads
  • Drive visits to a store, venue or attraction
  • Verify purchase of an advertised product
  • Support sampling and product trial
  • Deliver a sweepstakes or instant-win promotion
  • Compare response across creative, offers or locations

Keep roles and reporting clear.

The media agency or owner remains responsible for media planning, placement and audience delivery. BeeLiked provides the promotional activation and response journey.

BeeLiked reports observed campaign participation. Broader reach, brand lift, causal attribution and incrementality should remain part of the client’s complete measurement plan.

Outdoor media delivery connected to a separate promotional response journey and measurable customer action
Repeatable outdoor promotion framework adapting QR-led reward journeys across different client campaigns

Build a repeatable commercial proposition.

Once the first activation is proven, agencies and media owners can offer the same campaign framework across different client objectives and sectors.

The creative, qualifying action and reward can change while the underlying activation process remains manageable and measurable.

FAQ

01

Does BeeLiked buy or plan outdoor media?

No. BeeLiked supplies the promotional activation. The agency, specialist or media owner retains responsibility for planning and buying the media.

02

Can the activation work with existing creative?

03

Does the participant need an app?

04

Can the agency retain the client relationship?

05

Can the campaign run internationally?

Add measurable action to your next client campaign.

Bring us the brief, audience and outcome. We will help you shape the promotional activation that connects them.

Plan an outdoor activation