The RunnyHoney Rewards audience
Reach relevant shoppers participating in RunnyHoney’s shared rewards network.
For subscription businesses and consumer brands that sell directly to customers.
The challenge
A subscription may be more valuable to the business, but it asks more from the customer.
They are not simply choosing a product. They are agreeing to an ongoing relationship, future payments and repeat deliveries.
You may already rely on a lower introductory price to overcome that hesitation. The offer may increase sign-ups, but it can also reduce early margin and attract customers whose interest disappears when the discount ends.
The solution
Reward the subscription purchase you want customers to choose.
You define the qualifying purchase within the capabilities of your ecommerce platform.
That could be a selected subscription product, plan, bundle or other completed transaction the ecommerce system can identify.
The customer chooses the qualifying option and pays as normal. Once the purchase is complete, your game or interactive reward experience becomes available.
A useful route for DTC consumer brands
Subscriptions are not limited to subscription-only businesses.
Food, drink, beauty, wellness, pet care, household and other consumer brands may sell individual products alongside replenishment plans or recurring bundles.
BeeLiked can help you make the subscription option more visible and give customers an additional reason to choose it.
The campaign can be promoted across your own marketing:
Subscribe to the qualifying product or plan and unlock your reward experience after purchase.
This creates a clear action that email, social, paid advertising and onsite messaging can support.
The relationship can continue after sign-up
The first reward can recognize the subscription purchase. Further experiences can support the ongoing relationship.
With your own BeeLiked account can build an audience of subscribers to its RunnyHoney channel, or operate outside RunnyHoney through its own website, app and customer communications.
It can then create experiences for subscribers that may help:
- Reinforce the value of remaining subscribed
- Introduce new products or subscriber benefits
- Reward milestones or continued participation
- Give subscribers access to exclusive offers or giveaways
- Create a positive intervention before a likely downgrade or cancellation
- Make the subscriber relationship feel recognized
These experiences can support retention activity, but they do not replace the subscription management and customer data held in your ecommerce or subscription platform.
How it works
Define the qualifying purchase
You choose the completed subscription transaction you want to reward, based on the purchase information your ecommerce platform can provide.
Choose the reward experience
Decide what the customer unlocks after completing the qualifying purchase.
Promote the mechanic
Tell customers that choosing the qualifying subscription will unlock your game or interactive experience.
Customer subscribes and pays
The purchase is completed through your existing ecommerce journey.
The experience becomes available
When the ecommerce platform identifies the qualifying completed purchase, the customer can receive the game invitation after payment.
Continue the relationship
Where appropriate, use further subscriber experiences through RunnyHoney or your own channels.
Measure the commercial result
The ecommerce or subscription platform remains the source of truth for subscriptions, revenue, renewals, downgrades and cancellations.
What can the reward experience include?
The delivery model depends on how you work with BeeLiked.
Through RunnyHoney
A qualifying subscription purchase can unlock your game that rewards HoneyCoins and creates a positive first moment in the customer relationship.
Use the audience and delivery route that fits your business
BeeLiked is a technology-first platform designed to support different audiences, channels and integration approaches.
You can deliver your experiences through:
Your own RunnyHoney channel
Build an audience of customers and subscribers within a dedicated branded channel, then create further experiences for them over time.
Your existing channels
Integrate experiences into your website or app, or promote them through its own email, social and paid media activity.
With your own BeeLiked promotion, you can choose the game format, instant wins, sweepstakes, prizes, offers or virtual currency.
The customer simply sees a relevant branded experience. The delivery and integration model sits behind it.
How results are measured
You measure commercial performance through your ecommerce or subscription platform.
Useful measures may include:
Qualifying subscription purchases
Subscription conversion rate
Revenue from new subscriptions
Subscription plan or product mix
Renewal and retention rates
Downgrades and cancellations
Use of subscriber-only offers
Performance of rewarded subscribers against an appropriate benchmark or control group
BeeLiked records participation in the reward experiences. Your own systems show what happened to the subscription.
Why this is different from an introductory discount
A discount changes the price.
A BeeLiked experience changes how the decision feels.
It gives the customer something engaging and rewarding after they complete the qualifying subscription purchase, without requiring you to reduce the price for every subscriber.
You may still choose to use discounts where they make commercial sense. BeeLiked gives you another lever, and a way to reserve incentives for the behaviors you value.
Why BeeLiked
Reward a qualifying subscription purchase after payment
Work with the purchase information available from the ecommerce platform
Give existing marketing a clear subscription mechanic to promote
Use RunnyHoney or your own channels
Create further experiences for an established subscriber audience
Choose HoneyCoins, instant wins, sweepstakes, offers or your own rewards
Proof
Use evidence that connects the experience to subscription behavior rather than game participation alone.
FAQ
01
What counts as a qualifying subscription?
You define the qualifying completed purchase using the transaction information available from your ecommerce platform.
02
When does the customer receive the reward?
After the qualifying purchase has been completed and paid for.
03
Does the reward reduce the subscription price?
No. The core experience follows the completed purchase. You can separately choose to include a future offer or another benefit.
04
Can this work for a consumer brand that also sells one-off products?
Yes. It can help a DTC consumer brand give customers another reason to choose a qualifying subscription product, plan or recurring bundle.
05
Can we reward existing subscribers?
Yes. With your own BeeLiked account, you can create further experiences for subscribers through their RunnyHoney channel or their own website, app and communications.
06
Can we use our own prizes and rewards?
Yes. With your own BeeLiked promotion, you can choose the game format, instant wins, sweepstakes, prizes, offers or virtual currency.
07
Can BeeLiked prevent a cancellation?
BeeLiked can support retention with timely, rewarding subscriber experiences. It cannot guarantee that a customer will remain subscribed.
08
How is subscription performance measured?
Your ecommerce or subscription platform records sign-ups, revenue, renewals, downgrades and cancellations. BeeLiked records engagement with the reward experience.
Make choosing the subscription feel more rewarding.
Tell us which subscription purchase matters to your business and what your ecommerce platform can identify. We will help you shape an experience around it.